New ESL and Emirates partnership brings esports to skies

2 min read
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Yesterday the Electonic Sports League (ESL) announced a new and interesting partnership with Emirates Airlines which will see esports added as in-flight entertainment on all aeroplanes. The on-demand esports content courtesy of ESL will be available for all customers on the Inflight Entertainment System across all 150 destinations around the world.

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Image via ESL

The entertainment will not be live, yet, but will instead feature historic moments from ESL’s biggest competitions, boldly put on the ESL announcement:

“Relive Na’Vi’s immaculate run through the ESL One New York 2016 bracket. Catch up on the biggest plays, upsets and storylines from Intel Extreme Masters World Championship Katowice 2017 – Astralis lifting their first ever Intel Extreme Masters trophy, TY’s intense StarCraft II grand final match against Stats and Flash Wolves’ success story in the League of Legends bracket.”

Emirates are also one of the biggest brands in sports being the sponsors of a number of teams, such as Arsenal with their famous Emirates Stadium. The flight entertainment will included upcoming events which will be archived for your viewing pleasure once you’ve grown tired of the same movies during your 10-hour flight. The partnership between ESL and Emirates is the first of its kind and a massive leap for esports as the involvement of Emirates may exceed just Inflight Entertainment. Needless to say ESL are excited, as explained by Torsten Haux, VP of Global Media Rights at ESL:

“At ESL, we are always looking to increase the visibility of esports and are happy to work with Emirates, the world’s largest international airline, on our first inflight entertainment deal. As a truly global company with events all around the world, I’m sure that players and fans will enjoy ESL’s esports highlights as they travel on Emirates airline.”
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Last Updated: May 11, 2017

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Kyle Wolmarans

Critical Hit's eSports guy. I talk about eSports and drink whiskey. I also write and cast for Orena - but my work here is independent of that.

  • Guild

    I usually use my flights to catch up on movies I haven’t seen. But this is a nice option as well

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