The Xbox 360 is just not cool – According to Superbrands

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SuperBrands ran their latest survey finding out which brand is ‘cool’ and which isn’t. The PlayStation brand did very well coming in right behind Google at 6th while Nintendo comfortably placed in the top 20…

Xbox 360 however was no where to be seen, it did make the top 500 though πŸ™‚

So how does it feel being ranked behind brands such as iPod, YouTube, Amazon and Green & Blacks… Wait what? Some weird chocolate maker makes it into the top 20?

Anyway this does point to a real problem that Microsoft need to address and that is the lack of awareness of the Xbox 360 and it’s lack of being seen as cool… which is vital for the pre-teen and teenager market… 

Games Radar – XBOX 360 news – Xbox 360 – Ninty and Sony lead the way in cool brands survey

Last Updated: September 14, 2007

Gavin Mannion

I for one welcome our future robotic overlords

  • Ruslan

    Pity they dont know whats good for them! πŸ™‚

  • I know the answer to this…

    1.) everyone has an xbox so they don’t need to find out anything more about
    2.) Playstation is up there cause they’re trying to figure out what the updates do for their console
    3.) Wii is there because kids don’t know how to spell any more
    4.) Green & Blacks yeah that’s probably racist in this country.

    JUST KIDDING!! NOT TO BE TAKEN SERIOUSLY

  • Ruslan

    lol @ Kold.

    Just remember that the PS3 is a computer hey. πŸ˜‰

  • Milesh Bhana

    and Kold joins the XDF.

    Not sure about that survey though. Sales say otherwise.

  • abe

    HAHA poor xbox, I guess its all uncool people keeping it afloat πŸ˜›

  • Ruslan

    I feel pity for the SDF brainwashed folk. πŸ˜‰

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