The Xbox 360 is just not cool – According to Superbrands

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SuperBrands ran their latest survey finding out which brand is ‘cool’ and which isn’t. The PlayStation brand did very well coming in right behind Google at 6th while Nintendo comfortably placed in the top 20…

Xbox 360 however was no where to be seen, it did make the top 500 though 🙂

So how does it feel being ranked behind brands such as iPod, YouTube, Amazon and Green & Blacks… Wait what? Some weird chocolate maker makes it into the top 20?

Anyway this does point to a real problem that Microsoft need to address and that is the lack of awareness of the Xbox 360 and it’s lack of being seen as cool… which is vital for the pre-teen and teenager market… 

Games Radar – XBOX 360 news – Xbox 360 – Ninty and Sony lead the way in cool brands survey

Last Updated: September 14, 2007

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