In 2026, when searching for a new television in Australia you have many different stores and brands to choose from – all offering varying price options — therefore selecting the appropriate store to begin with can greatly simplify the process. Therefore, prior to making a decision on where to shop for a television, consider visiting a dedicated television store. These stores provide customers with a variety of different television sizes (from compact bedroom-sized televisions to giant 85-inch home theater display units) and various sale events that take place throughout the year; furthermore, several of these stores also provide a price-match guarantee and therefore comparison shopping is simplified. Regardless whether you’re looking for a high-end OLED television or an inexpensive smart television for the children’s room — selecting just a few dedicated retailers will remove some of the anxiety associated with deciding which television to purchase. Below is an overview of the top places to purchase a television in Australia in 2026 — along with the television manufacturers that you may want to keep an eye on:
1. The Good Guys
The Good Guys TVs tops our list for their competitive pricing, national distribution centers, and price-match policies. They sell everything from basic low-priced television sets through to high-end Samsung and LG OLED NEO-QLED models. Their website allows users to filter based on features allowing consumers to easily compare two or more televisions based on similar features. End-of-financial-year and Christmas sales are usually the times to look for discounted prices on high-end models.
2. JB Hi-Fi
JB Hi-Fi continues to remain among the most popular electronic products retailers within Australia, and they carry almost every major brand within their TV section. Both Samsung and LG are prominent within their stores — especially because they sometimes have exclusive package bundles that include a free sound bar or streaming device when a consumer purchases either a Samsung or LG television. Additionally, JB Hi-Fi participates in periodic End-Of-Year sales and Boxing Day sales — thus timing a purchase during one of those sale periods could significantly reduce the cost of your new television. In addition, their employees are normally quite knowledgeable regarding features — so if you need assistance determining the difference between an entry level Samsung Crystal UHD TV and an LG QNED TV model then they would likely be able to assist you.
3. Harvey Norman
For decades, Harvey Norman has been a common destination for people to acquire new appliances and electronic devices — and this is no different for their TV department. The Harvey Norman chain carries numerous television models produced by Samsung and LG — as well as Sony, Hisense and TCL — in over 40 locations throughout Australia. While there is nothing unique about Harvey Norman’s offerings — but one potential benefit of shopping at Harvey Norman is being able to view multiple TVs side-by-side in their showrooms — allowing you to evaluate the pictures — as opposed to solely using the manufacturer’s specifications when shopping online. Harvey Norman also provides extended warranties on their TVs and delivery services — both of which may be beneficial for larger TVs that are difficult to transport.
4. Bing Lee
While Bing Lee does not have the large number of locations as do Harvey Norman or JB Hi-Fi — but they do provide an attractive alternative for consumers seeking low priced TVs while still receiving good customer service. The majority of their customers reside in NSW and QLD and although Bing Lee sells TVs made by Samsung and LG — they also stock lower-cost options created by Hisense and TCL. Since Bing Lee regularly matches or lowers prices compared to the larger chains — this is definitely a company worth comparing against your current alternatives when researching mid-price 4K smart TVs that don’t cost as much as OLED TVs.
5. Appliances Online
Appliances Online has established itself as a convenient way for customers to order appliances online and receive them delivered directly to their front door. The site contains TVs from nearly every major manufacturer, including Samsung, LG, Sony, Hisense and TCL, along with accessories such as wall brackets and sound bars that can be ordered together with the TV and received via delivery. This company is a viable choice for consumers who prefer to shop entirely online and wish to expedite the checkout process. Appliance Online uses filters that enable consumers to rapidly select and compare TVs by screen size, resolution and manufacturer.
6. Amazon Australia
Amazon.com.au has evolved into a real competitor for selling TVs in Australia — especially for consumers who currently shop at the site for other items and desire to centralize all future purchases there. The site contains virtually every type of TV made by Samsung, LG, Sony, Hisense and TCL. Due to the fact that prices can fluctuate daily on the site — it may be wise to set a price watch or check back during major sales event days such as Prime Day. A negative aspect of shopping at Amazon is that not all listings are direct shipments from Amazon — so consumers should verify which vendor they will be purchasing from and what warranties come with the TV before finalizing their purchase.
Comparing brands
As we enter 2026, both Samsung and LG continue to lead the charge in terms of innovation with respect to OLED & Mini LED technology. Samsung’s Neo QLED and OLED line-ups boast brilliant color reproduction and excellent brightness levels — whereas LG’s OLED range (including C series and G series) consistently receives praise for its exceptional gaming performance due to its rich black colors. Lab-based tests conducted by organizations such as CHOICE can aid in separating marketing hype from objective measurements of image quality & audio fidelity — whilst roundup-style guides (such as Tom’s Guide’s Australian TV buying guide) can give you another perspective on whether certain individual models are worth your hard earned cash this year.
When considering where to purchase your new TV, you won’t necessarily get the same answer for everyone — ultimately depending upon your budgetary constraints, preferred brand(s), and how important local support vs. ease of ordering online is. By comparing three or four retailers (i.e., The Good Guys, JB Hi-Fi, Harvey Norman, Bing Lee, Appliances Online, Amazon) prior to deciding on a particular model; you will almost certainly end up with a better overall deal than simply purchasing from the first retailer you visit.
Last Updated: August 25, 2026
