There used to be a time where if you needed a monthly lampooning of popular culture, MAD Magazine was the de facto destination for a quick giggle and analysis of how mental life really was. With each cover featuring company mascot Alfred E. Neuman and a vacant stare devoid of any worries, you could always rely on MAD Magazine to deliver some
Around the turn of the century, things started to change. MAD’s most talented artists began getting older and very dead,
It kind of worked for a while, but the truth here is that MAD Magazine was always too late with its humour when compared to the breakneck pace that nightly talk shows and personalities on the web could provide at a moment’s notice. MAD Magazine’s days were clearly numbered, with reports circulating earlier today that publication would soon wrap up.
That’s not what’s happening, but the future of MAD doesn’t exactly look rosy as new content from the brand is about dry up drastically. According to ComicBook.com’s sources, MAD Magazine will #9 will be the final newsstand issue, whereas the tenth issue will contain new content and will only be available via the direct comic book market and through subscriptions.
After that, MAD will then focus on reprinting classic content that’ll
It’s a pity, but I’m amazed that MAD Magazine held on this long. In an age where people demand their chuckles right now, having a two month gap between issues for political jokes that were older than comments about Batman’s rubber nipples was never going to result in a sound business strategy, especially when the internet could deliver that humour quicker, better and more regularly.
Last Updated: July 4, 2019