Before Gru, there was this trailer for MINIONS

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minions

Despicable Me may be about Gru, his adopted family and a scheme or two to be the greatest villain that the world has ever known, but it’s his minions who stole the show in the first film. They got a bit more of the spotlight in Despicable Me 2, as Dreamworks knew that they were onto something here with the manic little hench-bananas. So how do you spin those little guys off into a more profitable venture? By giving them their own movie of course.

The story of Universal Pictures and Illumination Entertainment’s Minions begins at the dawn of time. Starting as single-celled yellow organisms, Minions evolve through the ages, perpetually serving the most despicable of masters. Continuously unsuccessful at keeping these masters—from T. rex to Napoleon—the Minions find themselves without someone to serve and fall into a deep depression.

But one Minion named Kevin has a plan, and he—alongside teenage rebel Stuart and lovable little Bob—ventures out into the world to find a new evil boss for his brethren to follow.

The trio embarks upon a thrilling journey that ultimately leads them to their next potential master, Scarlet Overkill (Academy Award® winner Sandra Bullock), the world’s first-ever female super-villain. They travel from frigid Antarctica to 1960s New York City, ending in mod London, where they must face their biggest challenge to date: saving all of Minionkind…from annihilation.

Featuring a soundtrack of hit music from the ’60s that still permeates our culture today, Minions is produced by Illumination’s Chris Meledandri and Janet Healy, and is directed by Pierre Coffin and Kyle Balda. Brian Lynch has written the screenplay for the 3D-CG comedy adventure, and Chris Renaud serves as executive producer of the film.

I can’t say that I don’t like this idea. To me, the minions worked best as plot devices and visual distractions, no matter how cute they were. But giving them their own movie? That’s how you build a rabbid brand I suppose, as I’d hate to see Despicable Me 3 sacrifice a decent story for memetic characters and antics.

Minions is directed by Pierre Coffin and Kyle Balda. It’ll be going bananas on July 10, 2015.

Last Updated: November 4, 2014

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