We’ve been (falsely) accused of using clickbait headlines once before (shudder), so let’s get this out of the way: unequivocally, we believe that clickbait headlines are the worst. The official terminology for it is “knowledge gap”, where you try and entice readers to click on your link by showing them you have knowledge that they don’t. Therefore, they should come find out what it is. The language used tends to be over-the-top, flourishing, sensationalist and dramatic. And really, those kinds of headlines are just annoying, but somehow they seem to work, which is why they’re still around.
Which gets me thinking, if movies couldn’t rely on their millions for advertising and trailers, and had to go with a clickbait title to sell themselves? What would that title be? The best one I could come up with was: There are eight rules to join this club. You won’t BELIEVE what rule number one is!
I want to hear your best clickbait movie titles! Let me know in the comments below, but don’t give away the actual movie title so I can try guess which ones they are. And… go!
The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect the official policy or position of Critical Hit as an organisation.
Last Updated: September 7, 2016
Alien Emperor Trevor
September 7, 2016 at 10:44
See why nobody’s talking about the hottest new club to hit the streets!
You won’t believe where the crew of this ship went next!
Do all trade negotiations have a dark side like this?