Paramount delays G.I. JOE: RETALIATION until 2013 so that they can add another dimension

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If you’re one of the millions that waa looking forward to The Rock laying the smack down on some candy-assed Cobras in director Justin Lin’s G.I. Joe sequel, then I’ve got some bad news for you.

Despite being just a month away from its June 29th release date, Paramount has decided to delay the film until March 29th 2013. The reason? They need more D’s. 3 of them to be exact.

According to Variety, Paramount decided on this surprising course of action after showing the film to focus groups who questioned why the film was not in 3D, a format which would apparently lead to a bigger international box office take.

(Can we all just pause for a moment to agree that those focus groups, with their ridiculous need for more dimensions, suck? OK, cool. Moving on…)

The calendar shift, while not something that fans wish to hear, may end up strengthening G.I. Joe: Retaliation‘s box office potential next year, as it would really just be facing opposition from Disney’s Oz: The Great and Powerful and Warner Bros.’ Jack the Giant Killer then. This is as opposed to this year where it would probably have been stuck fighting for table scraps, since it would have been opening just a week before The Amazing Spider-Man and 3 weeks before The Dark Knight Rises. Yeah, I’ve heard that spiders and bats are notorious cash hoarders.

Besides just fanboy rage, the decision does have some major negative ramifications though: Paramount is currently dead last in the revenue race between all the major studios, due to having released the least films thus far. And with G.I. Joe gone this year, they now only have Madagascar 3 and Katy Perry: Part of Me to bank on for the summer tentpole season, both of which are not exactly going to be making Avengers money any time soon.

On top of that, they already had several multi-million dollar marketing tie-in deals in place, which will all now have to be shelved until next year. All of this means that they are really going to need this film to have a huge box office presence when it does release next year, or face having some massive money-less egg on their face.

In the mean time, us fans have 9 months of thinking up highly creative but morally (and anatomically) questionable names for Paramount ahead of us.

Last Updated: May 24, 2012

Kervyn Cloete

A man of many passions - but very little sleep - I've been geeking out over movies, video games, comics, books, anime, TV series and lemon meringues as far back as I can remember. So show up for the geeky insight, stay for the delicious pastries.

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