There’s a lot of pressure riding on Batman V Superman: Just Juice right now. Massive amounts of star power, excessive special effects and a marketing campaign which would leave small nations close to a junk rating from Moodys make this movie a massive gamble for Warner Bros. It’s not just that Batman V Superman has to lay the groundwork for a Justice League movie, but that it also needs to justify those hundreds of billions of dollars spent on it.
Its been reported that the tussle between a dickish Kryptonian super-god stuck on Earth and a brooding billionaire psychopath who threatens to rip the penises off of mouthy talk show hosts will need to have a box office run that earns close to a billion dollars to be considered a success. That’s not impossible, given worldwide markets these days, as the bulk of that hopeful profit will probably come from European and Chinese markets.
But how is Batman V Superman going to fare on homeground, in the US of A?
According to Deadline, advance ticket sales for the Batman brouhaha point towards a domestic opening weekend of between $100-$140 million. That’s not bad at all. It is however slightly under projections from Warner Bros., who were aiming for a higher opening weekend considering that the film would be playing over the Easter holidays. Those forecasts also put it under the previous March titan, The Hunger Games, which made over $152 million on opening weekend.
For another comparison, Man of Steel earned over $116 million on opening weekend, although you’d imagine that seeing Superman come dangerously close to having his fist lodged in Batman’s reinforced skull would draw in a bigger crowd. Batman V Superman will probably still be a big hit, but it’s going to be a big fight to break a billion dollars on the way to the bank.
Last Updated: March 1, 2016