There’s going to be blood at the box office at the end of this year. Numerous big budget and high quality films are releasing in that time-frame, a period that usually pays off big for at least one film, seeing as how the festive season is also the right time to watch flicks.
One film that won’t be partaking in some Yuletide bloodshed though? The upcoming Great Gatsby, a film that I was disappointed to find out was not about Capetonian deluxe sandwiches.
The Baz Luhrmann directed film is dropping out of the Christmas race, and will instead be released during the American summer 2013 glut of action film releases. One possible reason for doing so, could also be because Warner Bros wants a film that will have less dramatic competition, for the future awards shows, as The Great Gatsby will have some sizeable competitors to deal with, if it were to be released this year.
Announcing the release date drop, Warner Bros issued the following statement from execs Dan Fellman and Veronika Kwan Vandenberg:
Based on what we’ve seen, Baz Luhrmann’s incredible work is all we anticipated and so much more. It truly brings Fitzgerald’s American classic to life in a completely immersive, visually stunning and exciting way.We think moviegoers of all ages are going to embrace it, and it makes sense to ensure this unique film reaches the largest audience possible. The responses we’ve had to some of the early sneak peeks have been phenomenal, and we think The Great Gatsby will be the perfect summer movie around the world.
Still, the film has quite a pedigree behind it, as the book has proven to be an enduring classic, and has attracted a top notch cast of actors that includes the likes of Leonardo DiCaprio, Tobey Maguire, Joel Edgerton and Carey Mulligan.
It’ll still have some competition to deal with, but it’s going to be a different kind of contest, as The Great Gatsby will flex its literary might against the likes of big budget blockbusters such as Man of Steel, Pacific Rim and the 300 sequel.
Although right now, I’m going to go pitch a film about talking sandwiches from Cape Town to Pixar, and see if they’ll bite into that idea.
“The Great Gatsby” follows Fitzgerald-like, would-be writer Nick Carraway as he leaves the Midwest and comes to New York City in the spring of 1922, an era of loosening morals, glittering jazz and bootleg kings.
Chasing his own American Dream, Nick lands next door to a mysterious, party-giving millionaire, Jay Gatsby, and across the bay from his cousin, Daisy, and her philandering, blue-blooded husband, Tom Buchanan. It is thus that Nick is drawn into the captivating world of the super rich, their illusions, loves and deceits.
As Nick bears witness, within and without the world he inhabits, he pens a tale of impossible love, incorruptible dreams and high-octane tragedy, and holds a mirror to our own modern times and struggles.
Last Updated: August 7, 2012