This first trailer for DIVERGENT is a poor blend of impulses and impurities

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Up until now, Shailene Woodley has been mainly known to most as two things: George Clooney’s daughter in the Descendants, and “They want her to be Mary Jane Watson? Seriously? Woof!”, but that’s all changing soon as she appears to be following the patented Jennifer Lawrence 3-Step Program To Fame and Fortune.

Step 1: Get nominated for a major award while still young. Check. Step 2: Get critical acclaim in an indie film. Check (See: The Spectacular Now). Step 3: Launch your own box office and teenager wallets destroying YA franchise…. Well, we’ll have to see about this last one, but here’s the first attempt to check that box, with the trailer for Divergent.

“Divergent” is a thrilling adventure set in a future world where people are divided into distinct factions based on their personalities. Tris Prior (Woodley) is warned she is Divergent and will never fit into any one group. When she discovers a conspiracy to destroy all Divergents, she must find out what makes being Divergent so dangerous before it’s too late.

Yeah… I think that Jennifer Lawrence can sleep easy knowing her YA crown is probably safe for now. Maybe it’s just the pretty dour looking trailer – not helped by the fact that Woodley looks like she’s just a few seconds removed from a good, snotty cry in virtually every shot – but this just lacks any sense of oomph. It doesn’t not flashy/pretty enough to appeal to the MTV tween crowd, but it also doesn’t appear serious enough to have your more mature movie going audience care about it.

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This is rather surprising seeing as it’s directed by Neil Burger, whose films, Limitless and The Illusionist, were very flashy (and which I kind of enjoyed). This looks like Equilibrium’s red-haired stepchild.

I have a feeling that just like all the other YA adaptations over the last couple years that have tried to be the new Hunger Games, this one is going to land with the impact of a mouse fart.

Divergent will be jumping off buildings to land in cinemas on March 21, 2014.

Last Updated: August 27, 2013

Kervyn Cloete

A man of many passions - but very little sleep - I've been geeking out over movies, video games, comics, books, anime, TV series and lemon meringues as far back as I can remember. So show up for the geeky insight, stay for the delicious pastries.

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