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18 million Xbox Ones have been “activated”

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Late last year, Microsoft decided it would stop focusing so much on the sales numbers of its new console, to instead focus on different metrics, like Xbox Live subscriptions as a measure of its success. Of course, that’s the sort of thing those who’re losing a sales race are likely to do

“We want to report on a monthly basis engagement and usage of the most-engaged Xbox players and we want to focus on bringing the highest amount of people to the console that we can. And the Xbox One is the fastest-selling Xbox console that we’ve had,” Microsoft said in November.

What that means, of course, is that Microsoft will, for the foreseeable future, be a bit tight-lipped about how many of those obsidian monoliths have been sold through to consumers. We now have a fair idea, thanks to Windows guru Mary Jo Foley, who’s surmised that roughly 18 million Xbox Ones have been “activated.”

Speaking on the Windows Weekly podcast, Foley estimates that “around 18 million” Xbox Ones are in consumers’ hands. The estimate, Foley says, comes from an anonymous source and refers specifically to units that are running Windows 10, and have been online within the last 28 or so days. That leaves a perhaps not entirely statistically insignificant number of Xboxes that could be largely offline, or not yet updated to run the latest Xbox One operating. Given how “connected” the new consoles are, it’s safe to assume that most Xbox Ones that have been sold to consumers are online.

If that’s true, it means that the PlayStation 4 – which we recently learned has sold through 36 million units – still leads the Xbox One by a two to one ratio, despite the Xbox One’s change in marketing messages and pricing. The upside though, is that it’s no longer PlayStation 4: Xbox One

Last Updated: January 11, 2016

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