360 targets larger demographic – price cut

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Peter Moore has been telling people recently that the Xbox 360 is going to try and expand it’s demographics quickly.

He doesn’t want another good business with 25 million clients he wants a 90 million client business.

The aim is to get the parents to buy the console now and to do that they need to offer child friendly titles and bring the price down to “Nintendo” level.

The sweetspot has always been $199 but with the Wii flying off shelves at $250 I guess they would be happy with that.

One thing is for sure though, we are going to see a price cut before christmas.

Source CVG

Last Updated: June 8, 2007

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