A third of PS4 owners are turncoats

2 min read

Who knew 30 pieces of silver came in such a nice pouch

Guess what, the console war will never end. For the rest of eternity we will debate the virtues of one piece of tech to a fairly similar other piece of tech. In the latest battle of the console war, a Nielsen survey indicates that PS4 owners aren’t all necessarily PlayStation fanboys.

According to a report from Nielsen (via Re/code), gamers aren’t as brand-loyal as the online fanboys might make you think. In their survey, Nielsen found that 31% of PS4 owners didn’t own the PS3, but did own an Xbox 360 or Wii. 17% didn’t even own a last-generation console.

It’s important to note that the survey only indicated what consumers currently own – those who sold their PS3s for the cash needed to buy a PS4 would appear as non-PS3 owners. That said, if you’re going to sell your last gen console, surely you’d sell the one you’re using the least or have the fewest games on – Xbox fans would keep that console if it was still worthwhile for them, while they might sell it if they generally tended towards PlayStation anyway.

At launch, the biggest titles for new generation consoles were all cross-platform – games like COD: Ghosts and Assassin’s Creed IV: Black Flag. If you’re ready to upgrade and want to play with you friends, it makes sense that the PS4’s lower price point might have played a larger role for gamers. Neither console had fantastic exclusives at launch, so it was simply a matter of gamers picking up the console that they thought would give them the greatest access to games at the lowest price point.

Now that the Xbox One has the option of buying it for the much cheaper price by axing the Kinect, it will be interesting to see if this brings parity on the market. In South Africa, the Xbox One without Kinect is actually cheaper than the PS4, and it comes with two games bundled in. Will this be enough to bring people back to the Xbox brand, or are we all deluded thinking that anyone actually cares about brands anymore? Is it truly all about the games… and the price?

Last Updated: August 26, 2014

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