AAA Games are a “Cancerous growth” says Assassin’s Creed lead

1 min read


Bigger stories, stronger visuals and massive marketing pushes have become a mantra of some sort in the gaming industry, as the idea of a Triple A game, much like a Hollywood summer blockbuster film, has become an industry standard.

But going big isn’t always a good thing for the titles in question, something that creative director Alex Hutchinson agrees with, and he should know well, because he happens to be working on that other Triple A game for release later this year, Assassin’s Creed 3.

“We think about [this push] as kind of cancerous growth, I think that will leave the AAA blockbusters as nothing more than the last of the dinosaurs”, Hutchinson said to Gamespot at a GDC 2012 presentation called “Designing Games to Sell”.

Speaking about the directions that games could grow in, Hutchinson painted a grim picture, with two specific outcomes detailed, describing it as a “dystopian” future. Such directions included games being designed not on innovation, but rather on analytics, while the scale would be constantly upped in a “massive arms race”.

In my mind video games need to have the goal of educating people, entertaining people, or at least being artistic. If you’re not pushing any of these things…then I think we’re in for a rough patch.

Startling stuff, and it’s not as if Hutchinson isn’t working on a title that isn’t making huge leaps in style and scale already, right Assassin’s Creed 3?


Last Updated: March 9, 2012

Darryn Bonthuys

Something wrong gentlemen? You come here prepared to read the words of a madman, and instead found a lunatic obsessed with comics, Batman and Raul Julia's M Bison performance in the 1994 Street Fighter movie? Fine! Keep your bio! In fact, now might be a good time to pray to it!

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