Battlefield 4 launch “absolutely” damaged player trust

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BF4 trust fail

We all have trust issues. No, I’m not talking about Gavin’s inability to open up to other human beings – I mean that we all worry that games won’t live up to promises made by studios and publishers. We all fear that we will feel betrayed after purchasing a game that doesn’t deliver. It happened with Battlefield 4, and DICE knows it.

Speaking to Gamespot, DICE producer David Sirland admitted that DICE has some work to do:

I can absolutely say that we lost [player] trust in the game’s launch and the early parts of the year. We still probably have a lot of players who won’t trust us to deliver a stable launch or a stable game. I don’t want to say anything because I want to do. I want them to look at what we’re doing and what we are going to do and that would be my answer. I think we have to do things to get them to trust us, not say things to get them to trust us. Show by doing.

Sirland goes on to say that they’ve changed the way they work at DICE, reaching out to the community of players more and listening to criticisms. Sirland admits that from a true perspective, the Battlefield franchise has “absolutely” been damaged by the most recent launch. DICE needs to earn it back, to make people like Battlefield again.

Unfortunately, the awful Battlefield 4 launch wasn’t the only major mistake from EA that burned early adopters. Gamers are way less likely to support games at launch, preferring to wait a few weeks to hear about any possible problems. There are very few games that I’m planning to buy at launch, I can count them on one hand. All the rest are “wait and see” in my book, which makes me sad, and worried. If studios can’t guarantee the quality of their work, pre-orders will continue to drop and publishers will be less likely to take risks on alternative or experimental games. The industry needs trust to flourish, but I don’t see the trust being rebuilt anytime soon.

Last Updated: October 8, 2014

Zoe Hawkins

Wielding my lasso of truth, I am the combination of nerd passion and grammar nazi. I delve into all things awesome and geek-tastic. You can read more of my words over at www.borngeek.co.za, or just follow me on all the social networks to get the true range of my sarcasm and wit.

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