Blizzard is desperately trying to plug the hole in the World of Warcraft subscriber base. The MMO is consistently losing subscribers, with Warlords of Draenor possibly bringing a few people back at the end of the year. New, interesting looking content can do that, but increased subscription prices is probably the exact opposite of what on-the-fence players want.
Except, that’s exactly what’s happening in the UK. It’s not a widespread increase, but later this year WoW players in the UK will be expected to pay more per month to keep playing. Activision explains that they’re constantly looking at local and regional market conditions and think that the pound sterling subscription needs a little adjustment.
From November 13, a month’s WoW subscription will increase by an entire pound, raising from £8.99 to £9.99. A three month subscription is up to £28.17 from £25.17, while a full 6-month subscription will now set you back six pounds more at £52.14. They’re not massive increases, but those little extra pounds do add up over time.
The good news is that players with auto-renew subscriptions will retain the old prices for the next two years, with the offer standing all the way up until November 13. Some players have also received emails offering them a free copy of Mists of Pandaria should they upgrade to an auto-renew plan. Seems like Blizzard is interested in getting players to invest in the short-term future of WoW over monthly payments, a decision which isn’t really sitting well with those affected.
Right now it seems like the UK is the only region that’s going to be forced to fork out more, but as subscription numbers continue to drop it wouldn’t be surprising to see some change in other regions as well. Blizzard has to make up for lost profits somehow, and it seems like they can’t wait for Warlords of Draenor.
Last Updated: August 18, 2014