Home Gaming Cadence launches Noodle Starter and Mike Bithell tells indies how to deal with the press

Cadence launches Noodle Starter and Mike Bithell tells indies how to deal with the press

3 min read

I have two main indie topics for you today and they are rather related. Cadence’s Kickstarter has failed to make target, which means that they don’t get any cash and will have to resort to other means to finish the project. Meanwhile, Mike Bithell has released a bunch of comments about how to be a successful indie with funding and advice for dealing with the press.

I adore Cadence and really want to play it one day. That’s why I was one of 526 who backed it on Kickstarter. Unfortunately, with £9 353 raised, Cadence failed to reach its goal of £25 000. We can deconstruct the campaign and where they went wrong, but I suppose it doesn’t really matter – they will need to go another route to get the game made. So, they’re launching Noodle Starter.

Noodle starter

Despite the fact that I disapprove of spending on Woolies noodles (they’re horribly overpriced and you could get much better and cheaper Nissin noodles), this should hopefully teach them about reaching out and promoting themselves. By accepting money at any time, they will need to keep their Noodle Start campaign active and make it interesting for people. Also, hopefully they will explain exactly what needs fixing to make Cadence ready for launch – I’d happily play the game in its current state, so what needs doing still?

Gamasutra wrote about the financial expectations of ‘going indie’ and it’s an important read for anyone looking to go into game development. Daniel Cook’s quote was used in a Mike Bithell tweet and it’s particularly relevant considering Cadence. He explains that the games industry isn’t really a meritocracy, rather it’s all about reputation and how culturally relevant your brand is. As a result, we are seeing some major issues from new developers hoping to make it big:

“Business development is a particularly interesting example. In our rush to see games as ‘art,’ we imported a lot of shallow, stereoptypical concepts about what art is and how artists should behave,” Cook continues. “The media, the schools, and many developers are at fault here. There was never a real critique of the fine art industry as this $66 billion business machine that uses ‘artists’ as cheap disposable labor in the service of crushingly-powerful institutions. In another industry, we’d have labeled the folks making games on new digital platforms as ‘entrepreneurs,’ but because of the rush to be ‘art,’ mere discussion of business takes on a negative tinge. The result is a lot of very poorly-equipped folks trying to run businesses for the first time.”

Bithell followed this up with some important comments and advice to developers:

Independent game development is hard, and more likely than not your game won’t be a massive hit, even if it deserves to be one. That’s why developers need to find a way to pay their bills while making games. No, it’s not easy, but entrepreneurial endeavors rarely are.

Of course, indies will need exposure to be successful, which is why this article about how indies should deal with the media could be useful. Explaining things like knowing what you want to say, refusing to answer questions on specific topics and talking in soundbites, it’s all useful information for the budding indie. Of course, the first step will always be to build relationships with the press, a skill that is still lacking for many indie developers.

Looking to pick up some cheap indie games? You could do worse than heading to Humble Bundle for their latest mix of games. Or, if all this talk about indies and business is making your head spin, just head on over to Bundle Stars and pick up the Zen bundle and relax.

Last Updated: March 26, 2015


  1. Admiral Chief

    March 26, 2015 at 12:33

    • Blood Emperor Trevor

      March 26, 2015 at 12:44


  2. Captain JJ the damned

    March 26, 2015 at 12:50

    Haha. 100% with you there on the Woollies noodles.


    • Lord Chaos

      March 26, 2015 at 12:55

      Did it touch you with it’s noodly appendage?


    • Kromas is drunk with power!

      March 26, 2015 at 12:59

      Buying cheap noodles is the way I can afford major upgrades every now and then and the occasional CE. Woolies is way 2 expensive and they cut the fat from their meat (the only part that always tastes awesome. 😛


      • Pariah

        March 26, 2015 at 13:29

        Fat is disgusting. I vomit if I get a bit of fat. It’s one reason I can’t eat KFC.


        • Timmy_The_Good_Troll

          March 26, 2015 at 13:31

          Fat = Flavour


          • Pariah

            March 26, 2015 at 13:36

            No. Just. No.

        • Kromas is drunk with power!

          March 26, 2015 at 14:32

          KFC = Chicken dipped in crap and dunked in oil (usually stale overused oil)

          Fat is actually very good for you in moderation like everything else. But it is really up to personal taste.


      • Captain JJ the damned

        March 26, 2015 at 13:52

        Exactly. Makes ALL the difference. 😀
        But seriously, if I’m buying a cheap thing to eat, why should I buy the more expensive version? I’m you’re going to go cheap, go cheap! ;P


    • Gavin Mannion

      March 27, 2015 at 07:41

      Those woolies noodles honestly made me physically angry, how out of touch with the real world are you that you think that is cheap leaving?

      Those box noodle things are like R30, that’s 5 days worth of 2 minute noodles


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