I’m going to be brutally honest here: I have no idea what Candy Crush Saga is. I also give zero craps about the game, and I intend to keep it that way. They’ve made cash and continue to do so. Which is why their decision to go and threaten The Banner Saga makes no sense to me. Fortunately, some developers are handling this whole epic trademark saga the right way. By making games.
In news that should not surprise anyone, exploiters of psychological buy now impulses in human beings King.com is now attempting to trademark the word “Saga”, and have put The Banner Saga developers Stoic Games in their Lawyer crosshairs.
According to Kotaku, Stoic Games got hit with a notice of opposition at the US Patent and Trademark office, with King.com declaring that it had 13 trademarks that included the word “saga”. Seeking to herd players away towards the brightly coloured type-2 diabetes of Candy Crush Saga, the main gist of the documents is that King.com doesn’t want their product confused the Viking influence of The Banner Saga.
Because folks are easily duped into spending money on a beautifully rendered visual experience with stunning art and deep gameplay mechanics as opposed to the clip art wonderland that is being peddled by King.com. GUYS WHICH GAME IS WHICH?
If King.com wins their case, then that means that The Banner Saga is going to have to change the name of their product. As a response to all this sugar-coated nonsense, indie developers Uuav and Caribou have started “The Candy Jam”, which challenges anyone entering that development contest to make a game with as much candy in it as possible. Extra points if your game includes the words scroll, saga, memory and apple.
The reason for the game jam? “Because trademarking common names is ridiculous and because it gives us an occasion to make another game jam,” sayeth the Candy Jam website.
Look out for own game soon, Candy Saga of Edge: The Candyning of Apple Part Deux, soon.
Last Updated: January 22, 2014