I have a bit of a love / hate relationship with PlayStation advertising in the way that I pretty much hate all of them and love waiting for the next pile of crud to arrive from their marketing team.
But then every now and then they do something truly amazing, like the early Kevin Butler adverts or this… take a look at these Video Store adverts which were all filmed in one take with no post production work at all.
And the very best one
Now I realise you can see the guys in lycra and it’s not perfect but seriously how awesome are those graphics for something that has had no post production.. which means that is really happening. They’ve made a holodeck.
And what’s more impressive is that they made it using Move controllers, check out this making of video
Are you impressed yet?
Last Updated: December 15, 2011