
Cyberpunk 2077: It looks stunning, it made Keanu Reeves more breath-taking than usual and already has some controversy attached to it. Earlier this week, Nvidia and CD Projekt Red released a bunch of screens detailing how the game is going to look delightful on PC with ray-tracing technology. Screenshots of the game that featured light dancing on surfaces hit the scene, although one image drew criticism for featuring a transgender woman in a super-duper-sexualised in-game advertising poster.
The brouhaha from social media seemed to be centered on the idea of having a trans person used for marketing purposes in an ultra-sexual pose for a soft drink about mixing and matching flavours (nothing subtle there), which is…kind of the point in Cyberpunk 2077 according to the artist responsible for the image.
“Personally, for me, this person is sexy,” CD Projekt Red arist Kasia Redesiuk said to Polygon.
![Cyberpunk 2077 (2)[3]](https://media.criticalhit.net/2019/06/Cyberpunk-2077-23_thumb.jpg)
I like how this person looks. However, this model is used — their beautiful body is used — for corporate reasons. They are displayed there just as a thing, and that’s the terrible part of it. Cyberpunk 2077 is a dystopian future where megacorporations dictate everything. They try to, and successfully, influence people’s lives. They shove products down their throats. They create those very aggressive advertisements that use, and abuse, a lot of people’s needs and instincts.
So, hypersexualization is apparent everywhere, and in our ads there are many examples of hypersexualized women, hypersexualized men, and hypersexualized people in between. I would say it was never the intention to offend anyone. However, with this image of an oversexualized person, we did want to show how oversexualization of people is bad. And that’s it.
Makes sense to me. Context always helps explain an image, although the other side of the coin here would also make mention of how CD Projekt Red has occasionally messed up some of their social media such as the infamous tweet regarding assumed gender last year. Whatever your stance, I doubt that these images are done with ill intent and when examined they do have a valid point to make.
Whether that point can be made with better forms of satire is up in the air, but at least CD Projekt Red is listening to any concerns that fans express over this highly anticipated 2020 game.
Last Updated: June 13, 2019
Viper_ZA
June 13, 2019 at 08:24
My 1080ti will have to do, the RTX is just way overpriced…
Llama In The Rift
June 13, 2019 at 08:24
Nvidia’s releasing refreshed versions of the RTX GPU’s somewhere in this year code name’d “Super”…current cards should get a price cut but not by that much though…RTX still gonna be a bit expensive for the next 2 years…depending on what Intel has planned…AMD’s Navi is already underwhelming for all the hype it got and no ray-tracing this year.
Viper_ZA
June 13, 2019 at 08:24
Yeah, will just wait it out, can’t justify spending that kinda money being a casual gamer…
Llama In The Rift
June 13, 2019 at 08:24
Yeah…wasting cash that could build a whole gaming rig on one component is just sad in my opinion. If you have that kind of capital sure go for it.
Llama In The Rift
June 13, 2019 at 08:24
Why can’t fiction just stay fiction anymore?
If you don’t like it move the F on.
Viper_ZA
June 13, 2019 at 08:24
Agreed, people like to moan in general though.
Kromas
June 13, 2019 at 08:45
Press F to pay respects.
Original Heretic
June 13, 2019 at 08:24
Art used as social commentary. Nothing weird about that.
Alien Emperor Trevor
June 13, 2019 at 10:14
Ah yes, but you see if you look at something artistic that’s a pointed critique of a real world issue then you accept the art work and in the process become normalised to the real world issue and then you will stop seeing the issue for what it is and help help I’m drowning in a sea of fucking bullshit.
Original Heretic
June 13, 2019 at 10:35
We live in a world full of calloused souls already. Things that used to shock 20 years ago, hell, even 10 years ago, have become commonplace.
It’s one of the reasons I love Transmetropolitan so much. It paints a world where nothing horrifies anymore. Extremes have become the norm.
Alien Emperor Trevor
June 13, 2019 at 10:14
Ah yes, but you see if you look at something artistic that’s a pointed critique of a real world issue then you accept the art work and in the process become normalised to the real world issue and then you will stop seeing the issue for what it is and help help I’m drowning in a sea of fucking bullshit.
konfab
June 13, 2019 at 09:31
I bet the same people who are criticising CD Projekt Red about the “corporations” and how they are influencing people’s lives are the same ones who are happy when corporations put LGBTQWTF flags on their logos, say the right things about “social values”, put anti-bullying campaigns in their restaurants etc
You know you are truly woke when you are siding with the likes of Burger King, Disney, Nike and Procter and Gamble.
Caveshen Rajman
June 13, 2019 at 09:31
Dystopia is not a utopia.
Mind fucked.
Admiral Chief
June 13, 2019 at 09:52
Tackling the subject of DieWors so early in the morning
For the Emperor!
June 13, 2019 at 10:14
https://media1.giphy.com/media/GpyS1lJXJYupG/giphy.gif
Admiral Chief
June 13, 2019 at 09:52
Tackling the subject of DieWors so early in the morning
For the Emperor!
June 13, 2019 at 09:53
But I thought by 2077 we wanted everyone to be equally exploitable?
For the Emperor!
June 13, 2019 at 09:53
But I thought by 2077 we wanted everyone to be equally exploitable?
th3SiCn3ss
June 13, 2019 at 08:27
People are way too fking butt hurt, everything offends & if nothing goes their way tantrums are thrown in the form of petitions, court cases, social media boycotts you name it.
It’s a game, STFU & take the design as intended… FFS
Kromas
June 13, 2019 at 08:48
NO!!!
Also don’t call them demons call them “Mortally Challenged”
Yahtzee
June 13, 2019 at 09:08
It’s called Hentai, and it’s ART!!!
The D
June 13, 2019 at 09:08
I’ve got a DVD shelf full of “art”.
konfab
June 13, 2019 at 09:31
I bet the same people who are criticising CD Projekt Red about the “corporations” and how they are influencing people’s lives are the same ones who are happy when corporations put LGBTQWTF flags on their logos, say the right things about “social values”, put anti-bullying campaigns in their restaurants etc
You know you are truly woke when you are siding with the likes of Burger King, Disney, Nike and Procter and Gamble.
Nick de Bruyne
June 14, 2019 at 10:39
I don’t like this latest trend where movies/gaming/art can’t contain social commentary or make a point about something that’s bad without people making the connection that the developers/filmmakers are pushing that idea. If transgender people in the world are being sexualised, CDPR is not sexualising transgender people, they are showing us a world in which transgender people are being sexualised.
Not only that, but it sort of falls into the realm of equality too right? If they sexualised “traditional” men and women only, someone else would complain that they’re saying that transgender people aren’t attractive… or something along those lines. For Pete’s sake will people even just let the game be close to coming out before giving speeches about what’s wrong with its politics… my word.