You don’t always need the media on your side to get word of mouth circulating about your game. After all, you can dish out some hyperbole without having to hire guys like us. Man I’m hungry.
ANYWAY, there’s a bunch of ways to get the word out. You can inform people via newsletters, flatout lie about how awesome our product is or attempt some good old-fashioned viral marketing. And nothing is more viral than propaganda, as evidenced by the fact that Mr Hilter is still running unopposed in the Minehead by-elections.
And Deus Ex: Mankind Divided is looking to get in on that action, with some viral posters. AGB got the images, which included a QR code which would lead people to even more propaganda. Check it out for yourself:
I dig marketing campaigns like this. Even though Deus Ex Mankind Divided is still only set for release two months after the original schedule is bumped up so that the game can be “polished”, there’s nothing wrong with getting a headstart on informing the public.
Snazzy posters as well. They’ve probably all been stolen by now, but that’s besides the point. Now if you’ll excuse me, I need to work on the Lazygamer propaganda posters.
Universal's Fast & Furious film franchise may have started its life as a bit of meagre car porn for petrolheads, but it just kept getting bigger and more outrageous until it essentially became the best live-action adaptation of a cartoon that doesn't actually exist. Or rather, that didn't exist before now.
The new God of War has been five years in the making. It’s a big change for Kratos; not only has he switched over to a new Pantheon of gods to kill, but he’s also got a son in tow. In a world with new gods and monsters, Kratos must teach his son Atreus not only to survive, but also prevent him from making the same mistakes. It’s got everything you’d expect from God of War and more – with a strong narrative, a dark world and unflinching, brutal combat. AND NOW YUOU CAN WIN IT!
Critical Hit is built on the idea that we are more than one thing. Are you a hardcore gamer who also enjoys a night out at the movies? Perhaps you’re a professional cosplayer who is searching for the perfect burger, or maybe you’re just interested in high-end tech and Netflix binging. Covering gaming, entertainment, tech and geek, Critical Hit offers information and critique from a staff of diverse, knowledgeable and fiercely opinionated writers.