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EA Games is losing faith in 3D Gaming

2 min read


Sony has recently been trumpeting about how successful the sales and reception has been for 3D gaming and TV’s. Apparently it’s the next greatest thing and we as consumers are falling over ourselves trying to get one into our home.

Which surprised me at the time as I’m really not into the current 3D technologies at all and don’t really know many people who are. Personally I feel 3D is still a gimmick and I can’t wait for it to go the way of the Dodo until they can really perfect the technology.

And now it seems my wish may be coming closer to fruition. The gaming juggernaut EA Games has announced in a recent conference call that it is going to be moving resources away from 3D gaming as the returns on their investment have been very poor indeed and in their own words

Frankly we have not seen a big uptake for 3D gaming. We have not seen a big uptake in 3DTVs in the home, at least not yet. We are not here trying to drive a market. We are here to react to what consumers are looking for

Which could well be taken as a direct dig at Sony who have been the leading driver of 3D technology across all platforms.

However it’s not all peaches and cream for us hardcore gamers as the resources they are removing from 3D gaming are going to be targeted to social and online gaming instead as they are seeing better returns on that side.

So expect another Farmville styled casual nightmare from EA soon but with a massive marketing and production budget,

On a side note, every time I tell people I don’t really enjoy 3D I generally get told I’ve just not set it up correctly or am looking at poor quality 3D etc. This isn’t the case, I’ve been to private screenings setup by EA, Sony and others and been treated to the best that the US Dollar can offer and still it isn’t good enough to make me crack open a cheque book.

Generally if given the choice I will always take the 2D option and only watch 3D movies if that is the only format on offer.

Source: Eurogamer

Last Updated: August 1, 2011

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