EA Mobile goes 100% freemium–haters gonna hate

1 min read


The boss of EA Mobile, Nick Earl, has revealed that EA’s latest mobile schedule for 2013 has absolutely no premium games on it. Every game that is planned to be released this year will follow the much debated free-to-play model which is then moneytised with micro-transactions.

Personally I hate this style of game as they often end up being grinding games that you can either play for hours and get nowhere or drop some coin and quickly rank up.

I would much rather pay R100 for a small mobile game that is fully featured than to get it free and then spend R100 to unlock it. I’m not exactly sure why that is but I’m not alone with these feelings.

According to Nick there is a vocal minority on the Internet who are making a big noise about this but their research, and sales, have proven that it is more profitable for EA to follow the freemium model and as such that is what they are going to do.

Hopefully this doesn’t mean FIFA 14 on the iPad is going to follow this model as I am simply addicted to the mobile version of FIFA and couldn’t stand the thought of not getting my yearly fix.

Last Updated: April 4, 2013

Gavin Mannion

I for one welcome our future robotic overlords

  • Agreed. Unless the grind is workable F2P should die horribly. In a freak toothpaste accident or something as absurd. EA could be a the drunken passenger too. As long as some one adopts Battlefield…

  • Sir Rants-a-Lot Llew

    I knew this was going to happen. I ranted that this was the path that would be taken and it has started.

    Grinding games where you can either rage quit from frustration or pay to get to the end.. or whatever the goals are.

    The industry is busy collapsing in on its own greed

    • Admiral Chief Erwin

      Attachment leads to jealously. The shadow of greed, that is…

  • Admiral Chief Erwin

    EA should merge with Disney

    • Deon Steyn

      They deserve each other.

      • Jim Lenoir (Banana Jim)

        lol all this Disney hate is hilarious.

        Uhm lads, did you enjoy the Avengers movie? Did you enjoy Iron Man? I’m sure you did. Guess what… DISNEY! Yes, Marvel Studios falls under Disney, and the individual avenger flicks were distributed by Disney Movie Studios. What else has Disney Movie Studios made? Pirates of the Caribbean Yep, lots of violence in those movies, oh and the recent Tim Burton’s Alice in Wonderland…

        So… why do you all think Disney will pull an Activision and craft the shittest Star Wars flicks ever. Shucks, Old Man Lucas has set the bar so low, anything Disney can come up with will instantly be better than those prequel abortions.

        • Deon Steyn
          • Jim Lenoir (Banana Jim)

            You have to augment your product for a new audience.

            Take the not-so-recent rebooting of Spiderman in the Ultimate comics series, they moved away from Peter Parker -married, middle-aged slob to teenage nerd. Why? Because they need a new generation to care about the characters. You’re not going to get a 11 year old to care about a clowning middle-aged guy, but tweens will identify with another tween or teenager.

            And for Spiderman cartoons to adopt what is popular (i.e. ben 10 or bakugan), might leave us old foggies scratching our heads, but it virtually assures that 10 years from now, that new office worker will also know about Spiderman – and be just as fanatic about him as you are/were. 😛

            Shucks that little tidbit might just get him promoted, because fans stick together.. !! Bro Fist!

          • Deon Steyn

            I…. just…. can’t…. But you are right again.

            Damn the tweens, I hope Spiderman breaks his balls on that pogo stick. Next will be the Spiderman Blackberry so they can tweet to each other. No wait that’s already old fashion, instagram each other.

            I feel that not only the gaming industry but the entertainment industry as a whole needs to burn, that’s the only way the older generation can move on.

          • Admiral Chief Erwin

            Dammit Jim

          • Deon Steyn


          • Admiral Chief Erwin

            Can he swing, from a web? No he can’t, he’s taking the ‘copter.
            Look oooooooout, here comes your childhood dreams destroyed

        • Admiral Chief Erwin

          Disney + games = steaming pile of bantha poodoo.

          Granted, the movies are different, but games, NO

          • Deon Steyn

            I think we can thank Stan Lee in regards to the movies. How long before the Jonas brothers stars in their own Teen Titans movie?

          • Jim Lenoir (Banana Jim)

            Nightwing is a Jonas Brother….

          • Deon Steyn

            Lies, Lies!, LIES!

          • Admiral Chief Erwin


  • Danny Baromen

    EA should’ve merged with LucasArts the day before yesterday… then we’d be free of them…

    • Admiral Chief Erwin

      haha, seems like we had the same idea more or less, 4mins apart

  • silverscorpio

    This is how it is going to work. They make a free shooter but you have to pay to get guns.

    • Admiral Chief Erwin

      …or bullets

  • Deon Steyn

    A vocal minority? I think Nick Earl reads LG you guys!

    • Admiral Chief Erwin

      Pfffffffff!!!! Lags is NOT a minority!!!!

      • Deon Steyn

        Should have put emphasis on Vocal, sorry.

        • Admiral Chief Erwin


  • CypherGate

    You end up spending a lot more than R100 with these kind of games just to get some sort of enjoyment and even then its not as enjoyable cause you never really worked for what you wanted ingame. All you need to do is spend cash and there you have it. Not much of a game anymore…

  • Milesh Bhana

    EA did the research based on our behaviours.

    So clearly their blockbuster apps didn’t sell, and their freemium ones gave them better return.

    We voted with your wallets. (That or their premium apps were too expensive).

    Anyway, EA has shown us that Freemium can be done right with Real Racing 3.

    I still think that they should give you the option to skip the whole thing altogether and just pay for the app.

  • Jonah Cash

    Fifa on your iPad???? In the SA store????

    • Admiral Chief Erwin

      Heh, sounds like a meme…..:P

  • Sir Captain Rincethis

    EA, gonna catch all em Worst Company Awards.

    • Admiral Chief Erwin

      AAAAAAAND the winner for the WCA is……drum roll……..EA!
      The Electronic Assmonkeys now has a clean sweep of the douchebag awards ceremony. Thank you for attending

      • That Tall Twit

        ‘Electronic Assmonkeys’ <— deserves an upvote.

        • Admiral Chief Erwin


  • EA releases crap games for mobile devices in any case. Real Racing was the best thing they released then they F*d it up with the insulting IAP. bleh, Chaos Rings ftw

  • Jim Lenoir (Banana Jim)

    Strange, I don’t really have an opinion on this. This falls in my “I don’t really care” box.

    Amazing EA, you’ve managed to invoke Banana Apathy… CONGRATULATIONS!

    • Admiral Chief Erwin

      Banana apathy, now selling in a shop near you

      • Jim Lenoir (Banana Jim)

        Smells like vanilla essence… 😀

  • Blackhawk

    When you look up the phrase “strutting your stuff” in the phrase dictionary, the header image is the one you should see. Awesome pic, Gavin!

  • Wtf101

    Oh hells! I just had this nightmare inducing thought… What if they do this with The Sims 4????? That game is perfect for the freemium model.

    You create a Sim. Want some clothes on that Sim? Cough up 10 bucks. You want your Sim to eat? Cough up 30 bucks…

    Want to take your Sim out for a drink?



    Want your sim to get some action (or woo-hoo as it is called in the game?) You can spend a r1000.00 on wining and dining another sim, or you can head down to Madame Bella Goth’s Brothel and pay R150.00 for “female companionship.”

Check Also

Nintendo initially considered a freemium approach for Super Mario Run

Nintendo believes in Super Mario Run, to the point where they’re perfectly confident that …