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EA: SmartGlass is “a killer initiative”

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Microsoft publically demoed its new SmartGlass at E3 this year – giving smartphone and tablet owners a way to interact with their Xbox 360 games in potentially new and interesting ways. Expect a great deal of support in future EA games – because the publisher thinks Microsoft’s on to a winner.

“I think it’s a killer initiative. I really like it a lot. It ties into what we’re trying to do as a company,” EA Labels boss Frank Gibeau told GI What we’re trying to do as a developer of games is – we’re looking at multi-screen environments as being really key in what’s happening in gaming. You play games on your mobile. You play games on your PC. You play games on your console. So giving people more access points through multiple screens is a great thing.”

EA Sports’ Andrew Wilson is equally impressed with Microsoft’s new SmartGass.

“I think it’s very important for a couple of reasons. SmartGlass will bring in a whole new audience to gaming, but with respect to SmartGlass integration with a console experience it is changing the way people interact with consoles,” he said. “If you look at Madden or FIFA this year, they have a series of multi-screen applications that allow you to manage your connected career or manage your FIFA Ultimate team while you’re in front of the screen or while you’re away from the screen. What that’s enabling is people to engage in a world that’s very, very important to them that they’re very passionate about even while they’re away from their 60-inch television.”

Though I’d rather watch Twilight than play sports games (Ok, maybe not), I do think the addition of SmartGlass in sports games in particular could add a new dimension to them – especially for team management stuff. Not having to wade through tons of menus with a controller sounds pretty cool to me. What other applications could you see SmartGlass used for in EA titles?

Last Updated: June 20, 2012

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