Home Gaming EA won’t give up until Battlefield is ‘number 1’

EA won’t give up until Battlefield is ‘number 1’

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Battlefield number 1

Nothing beats a good rivalry when it comes to entertainment. And when it comes to competition, nothing is bigger than the contention between two of the biggest shooters on the market today, Call of Duty and Battlefield. Thing is, Call of Duty wins every single year when the two shooters take each other on, thanks to sales. But Battlefield isn’t going down without a fight.

“Competition is good,” said EA Games EVP Patrick Soderlund to MCV. “It brings the best out of people. If there was only Battlefield or only Call of Duty, then the development teams might have been a little bit more content. We don’t look at them necessarily and mimic what they do”.

But we think about them. Maybe they weren’t thinking about us much when we made Battlefield 3, but I can tell you, they are thinking about us now. They need too. We made a dent in the FPS market and we took share from them. And I am not going to give up until I’m No.1 and I am going to make sure I’m No.1.

We are spending a tonne of money on this, our teams are killing themselves every year to make great games. I want to give our consumers the best I can. We will strive to be No.1. If I said: ‘No.5 is probably fine,’ it’s hard for people to rally behind that message.

But I wouldn’t say we could be No.1 if I didn’t think we could. I think I have the right team, the right product and the right strategy to get there.

It’s going to be a tight launch window once again though. Battlefield is out October 29, while Call of Duty: Ghosts arrives November 5. And that’s not counting the fact that October and November will also see the release of games such as Assassin’s Creed 4: Black Flag, Batman Arkham Origins and Watch Dogs.

Gamers only have so much cash to spend, so it’s going to be one hell of a battle to see who comes out on top.

Last Updated: September 20, 2013

76 Comments

  1. My wallet is crying already

    Reply

    • Major FoxHoundR - what the fox

      September 20, 2013 at 08:17

      Just get the bestest game

      Reply

      • Otto_ki

        September 20, 2013 at 08:49

        Is that what the fox said?

        Reply

        • Matthew Holliday

          September 20, 2013 at 09:27

          Only Jan Egland knows what the fox sayd.

          Reply

    • TiMsTeR I miss Gta V

      September 20, 2013 at 08:18

      I honestly don’t know how COD wins when battlefield is by far the better game….Oh wait its cod. Never mind..

      Reply

      • Major FoxHoundR - what the fox

        September 20, 2013 at 08:19

        Becoz it are the bestest

        Reply

        • TiMsTeR I miss Gta V

          September 20, 2013 at 08:20

          Best my ass!

          Reply

          • Major FoxHoundR - what the fox

            September 20, 2013 at 08:24

            You hav the bestest ass?

          • TiMsTeR I miss Gta V

            September 20, 2013 at 08:25

            indeed

          • That Dark Twit

            September 20, 2013 at 08:25

            Hehe…wait what!?

          • TiMsTeR I miss Gta V

            September 20, 2013 at 08:27

            Nah I cant compete with J lo 🙂

          • Johnbacca

            September 20, 2013 at 08:29

            I think you can…don’t doubt yourself man. That’s what the cod players want.

          • Alien Emperor Trevor

            September 20, 2013 at 08:30

            No need to be modest Tim, I’m sure your milkshake can bring all the boys to the yard.

          • TiMsTeR I miss Gta V

            September 20, 2013 at 08:33

            Damn right…. Oh wait your mocking me… You HUSH!! Hush dear boy..

          • That Dark Twit

            September 20, 2013 at 09:58

          • Kyou

            September 20, 2013 at 15:51

            NO, I HAVE THE BEST, THE STRONGEST AND THE CUTEST ASS!!

      • The Black Mossel

        September 20, 2013 at 08:28

        I think it’s because CoD is’nt complicated. You simply run in and shoot stuff, unless you play in comps. I also believe it has a faster pace, which people like.

        Reply

        • TiMsTeR I miss Gta V

          September 20, 2013 at 08:32

          I am a freaking god in cod, shoot and stab people. The stories in cod games are pretty good, but the multi player good lord… FAR too easy

          Reply

          • Mossel

            September 20, 2013 at 08:35

            LOL! For a moment there I thought you were the fox. I think I might give BF4 a go this time, but it will have to wait for bonus season.

          • TiMsTeR I miss Gta V

            September 20, 2013 at 08:36

            Bf 3 was great!

          • Matthew Holliday

            September 20, 2013 at 09:27

            Untill they released Premium =/
            they describe it as a bonus package, but really, having it is essential…

          • Matthew Holliday

            September 20, 2013 at 09:26

            lol “good stories”, Im almost a fanboy and i didnt finish the story for either of the black ops games.

          • Tbone187

            September 20, 2013 at 09:33

            Yo, the 1st Black ops story had quite an awesome twist in the end.

      • Matthew Holliday

        September 20, 2013 at 09:24

        R900 for bf4, thats how CoD is going to win it this time.

        Reply

        • TiMsTeR I miss Gta V

          September 20, 2013 at 09:43

          What you mean R900 for Bf4?

          Reply

          • Matthew Holliday

            September 20, 2013 at 10:26

            R450 for the game, R450 for premium.
            Premium is listed as bonus content, but really, its essential.

        • Jean Jordaan

          September 20, 2013 at 09:52

          Someone is swindling you mate. It is R404 or something crazy like that on Origin at the moment.

          Reply

    • Matthew Holliday

      September 20, 2013 at 09:22

      R900 including premium, yeah, I chose CoD Ghosts over that.

      Reply

      • Jean Jordaan

        September 20, 2013 at 09:54

        So you go COD for R550, then every time they release a map pack you pay an additional 150.. Lets say 4 Map packs. That is R1150 ?
        With BF 4 Premium you get 5 DLC, that will include new maps, weapons and game modes oh yea and something that COD does not have, awesome vehicles.

        Reply

        • Matthew Holliday

          September 20, 2013 at 10:24

          R450
          once premium came out for bf3, the only map that was really played after that, was metro and one or two vehicle based maps.
          the Premium bonuses to jump the queue was also bullshit

          CoD still plays all the maps when the DLC is released.

          Reply

        • Matthew Holliday

          September 20, 2013 at 10:32

          Also, I think youre reading my QQ about the price as blind CoD fanboyism, which isnt exactly so.
          you should hear me QQ about the last CoD game I bought, MW3. relying on Ghosts being good, to save the franchise for me.

          Reply

  2. Major FoxHoundR - what the fox

    September 20, 2013 at 08:17

    CoD is the bestest

    Reply

  3. That Dark Twit

    September 20, 2013 at 08:22

    My money is on Battlefield.

    Reply

    • Major FoxHoundR - what the fox

      September 20, 2013 at 08:25

      Rathr invest in the bestest game

      Reply

      • That Dark Twit

        September 20, 2013 at 08:25

        Yeah, Battlefield.

        Reply

    • Johnbacca

      September 20, 2013 at 08:27

      Seconded

      Reply

      • TiMsTeR I miss Gta V

        September 20, 2013 at 08:27

        Thirded… I Think

        Reply

    • SaintsRowMurray

      September 20, 2013 at 08:56

      Let’s give peace a chance…

      Reply

  4. That Dark Twit

    September 20, 2013 at 08:23

    Loving the foam hand btw.

    Reply

    • Unavengedavo (aka. Frik)

      September 20, 2013 at 09:01

      Really? Well here’s another…

      Reply

      • TiMsTeR I miss Gta V

        September 20, 2013 at 09:05

        FAIL!

        Reply

        • Unavengedavo (aka. Frik)

          September 20, 2013 at 09:06

          FAIL?

          Reply

          • TiMsTeR I miss Gta V

            September 20, 2013 at 09:33

            You heard me FAIL!

        • Rincemetimbers

          September 20, 2013 at 09:12

          Seconded. FAIL.

          Reply

          • Unavengedavo (aka. Frik)

            September 20, 2013 at 09:18

      • Brian Murphy

        September 20, 2013 at 09:22

        The good news is, vocal chords don’t grow back. The bad news is, someone’s gotta get close enough to that creature to clip them.

        Reply

        • TiMsTeR I miss Gta V

          September 20, 2013 at 09:42

          It’s okay, we know she is just trying to remove her Disney image.. Which she did…Completely gone alright.

          Reply

      • That Dark Twit

        September 20, 2013 at 09:31

        Had a felling that someone would go there! 😛

        Reply

  5. TiMsTeR I miss Gta V

    September 20, 2013 at 08:34

    Where is that other cod fan boy?? think his name is Tince or something…

    Reply

  6. MacDoodle

    September 20, 2013 at 08:35

    Battlefield is optimised for PC, CoD is favoured by the masses for console, so I reckon this war depends on how well BF is executed on console otherwise its a no brainer

    Reply

    • Matthew Holliday

      September 20, 2013 at 09:22

      CoD had the war wrapped up on the current gen consoles
      well, xbox atleast.
      its down to specifically the new gen consoles, if BF4 can take the PS4 away from CoD, theyr in with a chance.

      Reply

  7. Otto_ki

    September 20, 2013 at 08:52

    COD – Fast running, fast paced shooting…Tubing
    BF – Tactical warfare, think what you doing and concentrate for long amounts of time.

    I always see these 2 games as very different, although they always face off together they are just not the same genre.

    Reply

    • Paul Fouche

      September 20, 2013 at 08:54

      you mean they are entirely different but within the same genre im sure?

      Reply

      • Otto_ki

        September 20, 2013 at 09:02

        Updated, mornings make my brain go poof 😀

        Reply

        • Paul Fouche

          September 20, 2013 at 09:33

          caffeine shortage ^_^

          Reply

        • Jean Jordaan

          September 20, 2013 at 09:58

          Do you mean “Cant brain I have the dumb”.
          LOL

          Reply

    • Mossel

      September 20, 2013 at 08:55

      Agreed

      Reply

    • Jean Jordaan

      September 20, 2013 at 09:57

      I always find it is like comparing Mario cart with the classic Mario Bros.
      Both are Mario games yet entirely different.

      Reply

  8. SaintsRowMurray

    September 20, 2013 at 08:55

    Sims 4 the WIN!!!

    Reply

  9. Rincemetimbers

    September 20, 2013 at 09:12

    I have to say, as far as competition is concerned I think Titanfall is going to bring the real challenge to CoD.

    Reply

    • Matthew Holliday

      September 20, 2013 at 09:30

      too different
      the game will do well, but people will buy CoD and Titanfall, not one instead of the other.
      Titanfall 2 has a better chance of scaring CoD

      Reply

    • Tbone187

      September 20, 2013 at 09:40

      I reckon the Halo franchise should be keeping an eye on Titanfall. COD and Battlefield shouldn’t be too shaken up with it’s imminent success.Something bout actual relatable soldiers will always have an appeal over the jet packs and body suites of futuristic shooters.

      Reply

  10. Matthew Holliday

    September 20, 2013 at 09:16

    again, they point this out everytime they make a statement:
    “We are spending a tonne of money on this”
    EA are a company, not a gaming franchise.

    Reply

  11. Tbone187

    September 20, 2013 at 09:29

    Next Gen Battlefield is looking quite awesome and I won’t be too surprised if they steal a bit more of the pie.

    Reply

    • CypherGate

      September 20, 2013 at 09:34

      Battlefield will steal more and more of the COD and eventually will take over. Its inevitable really. When it will take over is anyones guess.

      Reply

  12. Xelus

    September 20, 2013 at 09:48

    CoD is easy, played it for a long time, got bored quickly with it, Battlefield however, seems to change constantly. And on top of that, Battlefield is way more Open World orientated and mass war than concentrated Special Ops like wars like CoD. Both games are in a league of their own.

    Battlefield: Where snipers are camping and the Assault Units run around, not the other way around!

    Reply

  13. Jean Jordaan

    September 20, 2013 at 09:49

    Well I will be getting my Battlefield 4 on from 1 October 😉 Bwhaaaa haaaa haaaa..
    As far as I know COD does not have any early access ? So BF might get more publicity etc. in that period than COD.

    Reply

  14. Jonah Cash

    September 20, 2013 at 10:28

    Ass Creed 4, Batman and Watch Dogs will get my money before I spend it on either of these two….. Maybe later….

    Reply

  15. Warwick Candle Parris

    September 20, 2013 at 11:43

    Lets all just be honest here. Battlefield is for men, Cod is for kids. k tx bye

    Reply

    • Tbone187

      September 20, 2013 at 14:08

      It’s gonna difficult to be manlier than a Neanderthal having some mindless COD fun… 🙂

      Reply

  16. Kyou

    September 20, 2013 at 15:52

    BOTH COD AND BATTLEFIELD SUCK!!

    Reply

  17. oomjan

    September 20, 2013 at 19:55

    battlefield is already number 1 in my books

    Reply

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