EA won’t give up until Battlefield is ‘number 1’

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Battlefield number 1

Nothing beats a good rivalry when it comes to entertainment. And when it comes to competition, nothing is bigger than the contention between two of the biggest shooters on the market today, Call of Duty and Battlefield. Thing is, Call of Duty wins every single year when the two shooters take each other on, thanks to sales. But Battlefield isn’t going down without a fight.

“Competition is good,” said EA Games EVP Patrick Soderlund to MCV. “It brings the best out of people. If there was only Battlefield or only Call of Duty, then the development teams might have been a little bit more content. We don’t look at them necessarily and mimic what they do”.

But we think about them. Maybe they weren’t thinking about us much when we made Battlefield 3, but I can tell you, they are thinking about us now. They need too. We made a dent in the FPS market and we took share from them. And I am not going to give up until I’m No.1 and I am going to make sure I’m No.1.

We are spending a tonne of money on this, our teams are killing themselves every year to make great games. I want to give our consumers the best I can. We will strive to be No.1. If I said: ‘No.5 is probably fine,’ it’s hard for people to rally behind that message.

But I wouldn’t say we could be No.1 if I didn’t think we could. I think I have the right team, the right product and the right strategy to get there.

It’s going to be a tight launch window once again though. Battlefield is out October 29, while Call of Duty: Ghosts arrives November 5. And that’s not counting the fact that October and November will also see the release of games such as Assassin’s Creed 4: Black Flag, Batman Arkham Origins and Watch Dogs.

Gamers only have so much cash to spend, so it’s going to be one hell of a battle to see who comes out on top.

Last Updated: September 20, 2013

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