Enslaved misses sales target – Namco Bandai all bummed out

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Ninja Theory’s Enslaved: Odyssey to the West is a good game. Nick liked it a lot, and the Xbox 360 version has a Metacritic score of 82%. It seems, however, that positive press reviews do not always equate into sales targets.

The game’s publisher, Namco Bandai, had hoped to shift 1 million units during the first month of release. The game released on 05 October 2010, which is just over a month ago. The title missed its 1 million target, and as a result Namco Bandai has had to re-evaluate its projected sales for other titles.

According to Japanese website Andriasang, Enslaved has only managed to sell 800 000 units. What’s more, the rest of Namco Bandai’s stable of titles isn’t looking too good either. Dead to Rights: Retribution has only shifted 350 000 units since April 2010, which is half of what was expected. Clash of the Titans is much the same with only 250 000 units being sold out of the projected 700 000 – but we totally could have called that anyway.

This has forced the publisher to take another look at future sales for games like Splatterhouse, which they originally expected would sell 1 million units. Now they’re anticipating around 350 000 units – way less than initially anticipated.

All is not lost for Namco Bandai however, as their Naruto Shippuden: Ultimate Ninja Storm 2 and Ben 10 Ultimate Alien Cosmic Destruction (best title ever!) did way better than they expected, shifting hundreds of thousands more than they thought they would.

Source: Andriasang [via Eurogamer]

Last Updated: November 9, 2010

Miklós Szecsei

I'm a freelance writer who has somehow managed to convince people to pay me to play video games. By day I work a job, but by night and early hours of the morning, I write about video games. The one job provides a living for my family; the other provides a living for my soul. Dramatic, right?

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