I’ve been following the Exploding Kittens Kickstarter since it launched. I even threw money at it. It reached 1000% percent of its goal within the first few hours the campaign was live. Going from success to success, Exploding Kittens got everything right with Kickstarter, smashing all the records along the way.
When Exploding Kittens broke through 110k backers, it became the most backed Kickstarter ever. The Kickstarter is now completed and boasts a whopping 219 382 backers with a total of $8 782 571. That’s a record, too.
— Kickstarter (@kickstarter) February 20, 2015
This means that the average backer was only giving about $40, way less than the OUYA’s $136 or Obsidian’s Pillars of Eternity with $55. By keeping the monetary amount fairly low and instead pushing for tons of supporters, Exploding Kittens had massive momentum, and a ton of community support. Plus, by promising simply an awesome looking card game, even those who don’t know much about game development or crowdfunding can feel confident that they will receive their rewards. It’s a much less daunting pre-purchase.
I think this campaign serves as an excellent lesson to those considering Kickstarter. Start with an attainable and realistic goal, and don’t overdo it on the stretch goals. Instead, stay true to your original ideas and your backers will appreciate you more. Oh, and remember that cats always win the internet. Cats, and goats.
Last Updated: February 20, 2015