If you recall, our commander in chief reported that Gears of War 3 was delayed by five months.
The reason given was for marketing. The worst possible reason for a delay in a game, since its so intangible.
At the recent Eurogamer expo, the Gears of War 3 campaign wasn’t on show to the public. According to a Microsoft spokesman, it was “too buggy”. Could this spokesman have unwittingly revealed why Gears 3 was delayed?
5 months is a long delay, especially considering Gears 3 is a big deal. Gears 3 will sell a boatload of copies, irrespective of its release day. Either Microsoft is trying to end off 2011 with a big title, since 2011 is a lean year in terms of high profile exclusives, or they have delayed it for polish. The Gears of War series is renowned for its level of quality, and anything less than near-perfect in terms of presentation is unacceptable.
Its now October, 6 months away from the original release date, which isn’t a lot in game development time. If it’s too buggy now for a public demo, what chance was there of it being in prime condition come April 2011?
Sure, marketing is an important part of the video game industry, since it makes the business more feasible if the marketing campaign yields good sales. However, delaying a game for a slightly better chance of shifting a large amount of units in a usually crowded release period, and burning fans in the process, doesn’t seem like a good move to me.
That said, if CliffyB and his cohorts at Epic polish Gears 3 in that period and improve it, I will be happy to wait. I won’t be ecstatic, as I echo the sentiments of our commander-in-chief, but I can accept that waiting will result in a better game. I think I speak for everyone when I say I expect the best from Gears 3.
Would you have preferred Microsoft to delay it due to quality issues, or is marketing a good enough reason for you? I reckon Microsoft should have lied and said it was for polish, even if it wasn’t.
Source: Electronic Theatre
Last Updated: October 6, 2010