The term Bullshot was coined by Penny Arcade in 2005 and has come to be a much loved part of the videogame industry. It is used to describe screenshots that are sent out by PR companies that barely resemble the finished article.
And no matter how many times they get caught out you just know the PR departments are going to keep pushing them out as they always build excitement.
Take a look at the first top contender for this year with Rockstar’s GTA V promotional shot not quite matching the in game footage.
Now to be fair the game hasn’t even been released yet so calling Bull already is a bit premature and the video screenshot could simply be a bad render or timeframe… but still, it’s quite different isn’t it.
Thanks to the insatiable reddit for this one
Last Updated: April 15, 2013