Home Gaming Halo head heatedly lambasts lousy leakers

Halo head heatedly lambasts lousy leakers

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Yoooomofos

In these modern times, thanks to the proliferation of the internet, much of the gaming news we get comes via the rumour mill. Serial leakers build reputations on message boards, and their word becomes gospel to gaming’s information-hungry acolytes. It’s generally entertaining stuff, and it’s always nice to know things before one should. While it’s often prudent to take this sort of thing with a grain of salt, we don;t see its effects as being pernicious. Halo franchise development director Frank O’Connor thinks what they do is harmful.

He decried the actions of leakers, particularly the revered, prolific leaker CBOAT, who recently revealed in is usual cryptic fashion that the new Halo would be subtitled “Guardians.”

"Breaking embargos is not prophesy," he said in a post on the leaker’s home turf, neoGAF. "Nor does it require any particular skill or insight. Ultimately he [CBOAT] is taking or being given information and leaking it, illegally and often erroneously.

"And he isn’t doing it for some noble or worthy reason. He’s doing it for attention. People, including nice people with kids and families and stuff, work super hard on this stuff and wake up in the morning to find some of their effort blown up.

"It’s not fun, and for what? So you can have a mildly interesting surprise 8 hours early and lacking context? Or get hyped or disappointed disproportionately? Or get someone fired or someone innocent yelled at? Ok. But it isn’t prophecy, nor ultimately even important. It’s annoying."

I know if somebody else broke my news that I’d worked hard on, I’d be more than a little peeved, though I do think that leaks do get games attention twice; when the information is leaked and it’s plastered everywhere as a rumour, and a second time when it all becomes official.

What do you think? Does all this leaky rumour mongering help or hinder the hype that these companies are trying to breed? Does an early reveal take the wind out of their sails, or does the speculation and resulting chatter actually help aid the attention?

Last Updated: May 21, 2014

36 Comments

  1. Umar_Zero

    May 21, 2014 at 08:35

    If you’re planning kak, and it get’s leaked and it thus causes mass disappointment, then tough, don’t plan kak Microsoft, no one wants your kak DRM….WAIT…what are we talking about again?….

    Leaks are good, I understand the sentiment that your efforts are being spoiled, but look at this way, hype generation is great, spin it in your favor….Instead of fighting the internet….Use it to your advantage

    Reply

    • Admiral Chief in Space

      May 21, 2014 at 08:36

      Still, it is quite a show of bad character if you are ENTRUSTED with said information, and then like a douche-o-saurux-minimus you leak it out

      Reply

      • Umar_Zero

        May 21, 2014 at 08:39

        Yeah I can agree with, that is douchebaggery….But again, this is the nature of the internet

        Reply

      • RinceofFuturePast

        May 21, 2014 at 08:55

        Exactly. Look what happened with Tarantino’s next movie. Because it was leaked he said he won’t release it because ‘fuck you’ to the person who wants to look big.

        Reply

    • Kensei Seraph

      May 21, 2014 at 08:37

      What about the cases where the leak actually reduces the amount of hype generated?

      Reply

      • Umar_Zero

        May 21, 2014 at 08:38

        Then it just means that they were planning crap from the start….You’re gonna be disappointed one way or the other the way I see it

        Reply

    • McBeanoO

      May 21, 2014 at 09:22

      Leaks and kak, you are really taking a piss out of this crap this morning 😛

      Reply

  2. Admiral Chief in Space

    May 21, 2014 at 08:35

    He brings up a good point:
    “And he isn’t doing it for some noble or worthy reason. He’s doing it for attention. People, including nice people with kids and families and stuff, work super hard on this stuff and wake up in the morning to find some of their effort blown up”

    But alas, the attention-whoring on the internet is something that will not soon fade unfortunately.

    There is a line though, between leaking info to hype it up, and maliciously leaking for attention seeking or doing damages.

    I think it’s quite silly tbh.

    Reply

  3. Kensei Seraph

    May 21, 2014 at 08:35

    He’s got a good point.

    As for the leaks being ultimately positive or negative, well lets take the Halo Guardians leak.
    I’m currently not very hyped about Halo 5 even with the Guardians leak, however if they had been able to do the official reveal my hype would likely be higher.

    Reply

  4. Umar_Zero

    May 21, 2014 at 08:37

    Also I see neoGAF has been denied E3 passes….becuase they do not provide frequent gaming coverage…..Most of my gaming info comes from LG + SaGamer + neoGaf…….GAF is godlike

    Reply

  5. Alien Emperor Trevor

    May 21, 2014 at 08:40

    Alliteration FTW!

    Reply

    • Admiral Chief in Space

      May 21, 2014 at 08:45

      Hahahaha, indeed

      Reply

  6. RinceofFuturePast

    May 21, 2014 at 08:42

    Well let’s put it this way. I have heard rumour that Watch Dogs’ media review embargo will be DAY OF LAUNCH. Tell me that isn’t going to harm the game?

    Reply

    • Kensei Seraph

      May 21, 2014 at 08:45

      Only when it comes to those who wait for reviews before deciding to purchase it.
      Oh and if the game turns out bad then also those who would have rather waited for the review but purchased it anyway.

      It’s one way to get people to buy a over-hyped piece of %*#$ that they would not otherwise have purchased.

      Reply

      • RinceofFuturePast

        May 21, 2014 at 08:48

        It is industry standard that if you are only willing to allow for reviews day of release (can we say Aliens: Colonial Marines) the game is shit and many people will cancel their pre-orders. I did this with Alien: Colonial Marines (thank fuck for deepthroat! And for the person who tipped me off).

        Reply

        • Alien Emperor Trevor

          May 21, 2014 at 09:05

          Reply

          • RinceofFuturePast

            May 21, 2014 at 09:13

            I need to watch me some more!

    • Exalted Overlord Geoffrey Tim

      May 21, 2014 at 08:48

      Not a rumour…

      Reply

      • RinceofFuturePast

        May 21, 2014 at 08:48

        Official now? Edit: Will you be putting anything up on it?

        Reply

  7. Alien Emperor Trevor

    May 21, 2014 at 08:54

    This is the Information Age dummy. Yes it sucks that someone steals your thunder, but at the same time you need to get the information out there yourself – the days you could hoard this kind of essentially meaningless stuff are long gone.

    Really? It’s called Guardians. Okay. So what. And you’re pissed because he leaked some dire information that ruins the game? No.

    Reply

    • Kensei Seraph

      May 21, 2014 at 08:57

      They probably had some big reveal planned out for E3.
      Maybe a hectic trailer that only reveals the Guardians part right at the very end.
      Which of course means now that trailer (if it actually exists) is going to be less effective and might even be scrapped completely.

      Reply

  8. Hammersteyn

    May 21, 2014 at 09:08

    Sounds like Timmy crying,”But mommy I wanted to tell the story”

    Reply

  9. Ryanza

    May 21, 2014 at 09:08

    The Halo hype left when Bungie left. If you want to play Halo then buy Destiny. Halo is not Halo anymore, so that is why we need leaked info to tell us what the fuck Halo is. I do not trust “official” because “official” and actual game play differs so much.

    Reply

  10. Kromas

    May 21, 2014 at 09:09

    If someone had leaked more info about Alien:CM we would not have had a steaming plate of crap delivered to us.

    Reply

    • RinceofFuturePast

      May 21, 2014 at 09:20

      Agreed. Luckily I heard via the grapevine that it was and cancelled my order last minute. Otherwise would have been R1000 our of pocket.

      Reply

  11. DarthZA

    May 21, 2014 at 09:30

    Leaks are the best thing for advertising. Look at Marvel’s Cinematic Universe for example. We get news 2-3 times a week that has leaked. every bit of news we look into, and it helps to keep us excited. Then when the official information comes out, there is an explosion around it.

    Now look at Spiderman 2. Very little leaked news, but they released a crap load of advertising themselves. We got very annoyed with the amount of advertising that came out. By the time the movie came, our excitement levels were almost non-existent.

    TL:DR… Leaks are like continuous advertisement that we don’t get tired of.

    Reply

  12. EvaBrain

    May 21, 2014 at 10:09

    ?They’re both pretty good. Still u not see this: http://bit.ly/1jqxm5F

    Reply

  13. Lardus-Resident Perve

    May 21, 2014 at 10:36

    I am all for rumours and rumour mongering. However, if it is breaking an embargo on information that was given to you for release at a later date…that is “boks”-like behaviour.

    Reply

  14. ?smail Nur

    May 21, 2014 at 15:23

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