Halo Reach Made $200,000,000.00 On Launch Day

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[Update: I muddled up the figures between copies sold and money generated – I mentioned that the game generated sales of around $120,000,000.00 from pre-orders alone, but the information given now shows that they made a further $80,000,000.00 or so on the first day. Thanks Ewie for pointing it out.]

In my editorial regarding the my experience buying Halo Reach, I mentioned in the beginning that Halo Reach had already generated over $120,000,000.00 or R900,000,000.00 before it even hit a single shelf.

Last night, Major Nelson tweeted that in its opening day, Halo Reach sold 2 million copies, but hang on… the numbers I used for my calculations were based on the fact that Microsoft claimed that pre-orders had already hit 2 million a short while ago.

Something doesn’t add up.

We have an obvious case of Microsoft either providing false numbers for their pre-orders or the amazing scenario where they only sold a proverbial handful of copies in stores. There are also two ways to look at that. Either the game was so popular that it generated 90-something percent of its sales through pre-order, or the general public was not hyped up enough to buy the game when they saw it on the shelf that day. Considering that even locally, I was one of the few people who walked into a store to buy it, rather than having ordered it beforehand, I guess I can believe something like that.

First day sales are usually a good indication of a title’s popularity with the core gamer, so in this case I am actually more interested to see how its first week, or month of sales look, as well as another gander at the stats after Christmas.

Source: Major Nelson (Twitter Account)

Last Updated: September 16, 2010

Nick De Bruyne

Video games writer, editor and critic since '08. Living and breathing video games, movies and cars since the 80s. Follow me on Twitter if you love tons of gaming talk, and @pennyworthrevs for fun stuff and links.

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