EA have teamed up with Crest toothpaste in the States to offer some new DLC for all those gamers who pop out to their local shops to pick up a tube of toothpaste. Some sites are taking offense with this for ethical reasons but I do think that’s going a bit far.
It’s not the first time a video game company has offered something like this and really I see nothing wrong with putting gaming in front of the mainstream shopping audience. I seriously doubt I would change my brand of toothpaste just to get some tourist attraction in SimCity but it’s cheaper than most DLC so yeah each to their own.
However what is interesting is that the minisite dedicated to this promotion, https://crest.ea.com/ has a picture of a PS3 and Xbox 360 on it.
Now if the site was setup by Crest I could imagine their marketing team not realising that SimCity is a PC only title but this site is hosted on the EA domain and you would expect them to know the difference.
So has the marketing guy accidently revealed the upcoming console ports to the Xbox 360 and PlayStation 3, that he’s seen in house, or is this just a stupid mistake?
It could, perhaps, help explain the small city size?
Last Updated: April 17, 2013