According to insiders the PlayStation 4 has been selling like gangbusters locally even at the higher than wanted price of R6799. The Xbox One is being hammered by the media all over the world but the one thing they have done right is that they are going to be landing locally at a much more palatable R6299 in September.
This oddity in pricing makes South Africa one of the only countries in the world, if not the only country, to have an Xbox One at a lesser price than the PlayStation 4. I personally expected Ster Kinekor to react and drop the price of the PlayStation 4 when the Xbox One was released but it appears they’ve taken the bull by the horns and have sneakily rolled out a brand new price point.
We’ve received no official confirmation from anyone regarding this but while window shopping this morning we noticed that not only can you get the PS4 for a cut price R5 999 from Pick n Pay but that both Takealot and Kalahari have also dropped their prices to match the Xbox One at R6 299.
Raru, the local newcomers to online shopping locally, have also dropped the price but only to R6 447.
The rest of our retailers still seem to be around the R6 799 mark but I expect this to change moving forward. If this is in reaction to the aggressive pricing strategy from Microsoft then whatever side of the console war you align to you can thank Microsoft for making it better for us locals.
Last Updated: August 8, 2014