Id:Rage will sell evenly on all platforms

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When interviewed by Eurogamer,Id CEO Todd Hollenshead gave his predictions for the upcoming first person shooter,going into detail about why he expects that two-thirds of Rage will be bought for the Xbox 360 and Playstation 3,while the remainder of sales would be from the PC market.

I’m not in the sales forecast business, and I don’t want to be making projections for the company on the basis of that. But if we’re just going to do napkin math, that’s as good as any.Maybe it’s 70 per cent among the consoles and 30 on the PC, or maybe 75, 25. But we’re still talking two-thirds plus of the sales being on PS3 or Xbox 360.

With the preference for gaming platforms having drifted to favour consoles over PC’s in recent years, Hollenshead went on to explain the new approach Id took when developing Rage.

In game development, you have to tailor your gameplay to where you expect people to play it on,” Hollenshead revealed.So, while we’re developing Rage on the PC, we forbid anybody from playing it on a keyboard and mouse until we’ve played it first on a console controller.

We pull the keyboard and mouse out and put in a USB 360 controller, even on the development staff. That’s not just the testers.That was the way we did it in the past. Ultimately, we learnt that’s not the way you should do it.

We had the discussions early on with Rage about what platforms we were going to go on. If we’re going to expect one third, one third and one third of sales to be across those three platforms, so that means two-thirds of our sales are going to be on console, we’re going to make sure we have that gameplay feel tight first.

Rage is scheduled for release in October.

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Last Updated: June 14, 2011

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