Invasive advertising invades Wipeout HD on the PS3 – Updated

2 min read


If you have an IQ of over 80 and know anything about marketing then I strongly suggest heading down to Sony’s head offices and insisting they hire you as once again they have shot themselves in the proverbial foot.

If you are a Wipeout fan you would have noticed that there is a new patch out that ads a new gametype to your game for free. But not only does it add a new gamemode it also inserts invasive ads into your gametime without warning.

Now don’t get me wrong here, I have always been a supporter of ingame ads as I feel it can add to the realism of the title and give it greater longevity, so racing past a McDonalds billboard or having my prizes sponsored by Spur would be fine by me. What isn’t fine is delaying the start of the race so that I can watch some jackass video about how I can switch and save money with my credit card.

What makes this even worse is that not all races start this way so if I am playing multiplayer then some of the guys will be stuck watching adverts while the rest of us just stare at a blank screen waiting for them to join.

The Youtube comments section is quite amusing with claims of Fraud being bandied about as the game was purchased without the ads and they have now been added in, while I think that is a bit much you can sort of see their point.

What’s worse though is the PS3 fans on YouTube who are claiming that it’s fine as the game takes forever to load anyway and that the comparison video (here) is a forgery as the game would never load that quick… Is that a compliment or an insult?

So you tell me, is this fair play from Sony or should someone be dragged outside and shot? And no, there is no middle ground.

[Update] Sony has rightly pulled this invasive online advertising, according to a brief statement from Sony

“The ad has been removed from WipEout HD and we are investigating the situation to ensure that any in-game advertising does not affect gameplay,”

Maybe it’s about time to throw some anti-PS3 bias against Sony themselves, surely this is now proof that they hate the PS3 as well?

Last Updated: August 4, 2009

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