Konami is going mobile

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Mailboxes drip like lampposts in the twisted birth canal of the coliseum, dim-jobs mask the temper tantrum oh say can you see ‘e? Stuffed cabbage is the darling of the laundromat, the mouse with the overbite explained how the rabbit was inside the thee-eyed monkey with his toaster-oven life! Oh the times they’ are a changin’!

Don’t expect to see Konami focus too much effort on console games in the future. Because that company is going mobile as they say in the biz. That’s according to a translated interview via NeoGAF, where new CEO Hideki Hayakawa outlined Konami’s new plans for the future. The interview originally ran  on Nikkei Trendy Net, so take the translation with a pinch of salt in case any particular themes were lost in translation. According to the interview, Konami will no pursue the mobile market with great gusto and what I presume to be chutzpah:

Following the pay-as-you-play model of games like Power Pro and Winning Eleven with additional content, our games must move from selling things like ‘items’ to selling things like ‘features. We saw with these games that even people who buy physical games are motivated to buy extra content. The success of Power Pro especially has motivated us to actively push more of our popular series onto mobile than ever before.

Gaming has spread to a number of platforms, but at the end of the day, the platform that is always closest to us, is mobile. Mobile is where the future of gaming lies.

That also means that established franchises could also be getting the mobile treatment, with Hayakawa detailing plans to possibly shift Metal Gear Solid and Winning Eleven onto mobile

With multiplatform games, there’s really no point in dividing the market into categories anymore. Mobiles will take on the new role of linking the general public to the gaming world.

In other, other words then, expect games starring your favourite franchises that are just barely fun and reward you for nonsense actions while seeking to extract some coin out of you. Or as South Park so adequately explained the freemium cycle:

It was nice knowing you Konami.

Last Updated: May 15, 2015

Darryn Bonthuys

Word-slinger at Critical Hit. Inventor of the macho Swiss gym chocolate known as Testoblerone. That's...that's about it really.

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