He also seems to want to solidify the gamer opinion that he is indeed the Devil or has at least been forged in the fires of Mount Doom. With all the wonderfully exciting and positive news being belched out of the Tokyo Game Show, I thought it was about time to bring everyone back down to Earth and remind them that companies like Activision-Blizzard only want one thing: your money.
Of course, Activision-Blizzard is a company and as such they are entitled to want to make money out of their products. But this latest scheme from the company’s CEO and Emperor of Tears, Bobby Kotick, seems a little too profit-hungry even by his standards: charging us extra to watch the game’s cut-scenes.
I loved StarCraft II for a number of reasons, but one of the top reasons was the amazing pre-rendered cut-scenes that drove the plot forward. Blizzard is the king of this sort of media and I can’t wait to see the cut-scenes they’re making for Diablo III. Let’s just hope we won’t have to pay for them. Kotick recently made this statement at the Communications & Entertainment Conference in California while discussing StarCraft II’s cut-scenes:
“If we were to take that hour, or hour and a half, take it out of the game, and we were to go to our audiences – for whom we have their credit card information and a direct relationship – and say to them, ‘Would you like to have the StarCraft movie?’… and say we have this great hour and a half of linear video that we’d like to make available to you at a $30 or $20 price point, you’d have the biggest opening weekend of any film ever.”
But wait! It gets better:
“Within the next five years you are likely to see us do that… There will be a time when we capitalise on the relationship that we have with our audience and deliver them something that is really extraordinary and let them consume it directly through us instead of through theatrical distribution.”
I’m not too sure how to respond to that other than I pray it’s been taken out of context. If not, then we have roughly five years to form a Rebel Alliance to take out Darth Kotick’s evil Activision Empire and restore balance to the industry.
Last Updated: September 16, 2010