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League of Thrones? Game of Legends?

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GoT LoL

Marketing is coming. That’s right, Game of Thrones is about to kick off their fourth season of the wildly popular series, and they’re looking for some unique marketing opportunities. Thinking outside the box, HBO is teaming up with an eSports giant.

Speaking to [a]list daily, Dustin Beck (Riot Games VP of eSports and merchandising) explained that the two brands will be working together:

HBO is doing a three-week activation in advance of their series premiere on April 6th. They’re going to be getting some marketing assets, whether that’s logo bugs or Website takeovers. But we’re also working with their team to produce a mash-up trailer. They’re giving us some exclusive sneak peaks into footage that hasn’t been seen before.

Hmm, a mash-up trailer might be interesting, but why are they doing this? Will this really expand viewer bases or get people excited?

Generally speaking, a lot of non-endemic players are starting to take notice given some of the mainstream press we’ve been getting recently, whether it’s our Staples Center event or our announcement about doing an All-Star Game in Paris. Big names are now starting to understand the demographic that they’re able to reach through eSports, which is a relative nuanced and new demographic that they traditionally haven’t been able to reach effectively.

[…] We’ve done a lot of player surveys to see what our fans like and dislike and I think a lot of the discussion and strategies going forward that we have are going to cater to our fan base. We want to make sure that any activations that we do are super authentic to our fans and that we’re not working with brands that aren’t going to have any value to our players.

I’m really glad that eSports is getting more mainstream attention. Coke and American Express have also come on board as sponsors recently, and it seems that big brands are finally taking notice of the size and demographic of the eSports audience. When not watching big games on twitch, fans want to watch quality series and programming – it makes sense for Game of Thrones to strive for that audience. Plus, Deviant Art indicates that there is plenty of room for cool mashups.

Thrones Deviantart

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Last Updated: March 24, 2014

39 Comments

  1. Admiral Chief of Auraxis

    March 24, 2014 at 10:03

    • Norm

      March 24, 2014 at 10:38

      Sad but true.

      Reply

  2. Alien Emperor Trevor

    March 24, 2014 at 10:08

    Coke & American Express? tee hee

    Reply

  3. Umar Praise The Golden Sun

    March 24, 2014 at 10:09

    I’ve never really watched/read GOT, is it good? I heard it revolves around how to have medieval sex

    Reply

    • Hammersteyn

      March 24, 2014 at 10:19

      Pretty much. And dragons… And witchcraft….. Oh and incest…..

      Reply

      • Mossel

        March 24, 2014 at 10:27

        Everyone needs to watch it. I incest.

        Reply

        • Alien Emperor Trevor

          March 24, 2014 at 10:28

          Er… you do? O_O

          Reply

          • Mossel

            March 24, 2014 at 10:36

            😉

        • Umar Praise The Golden Sun

          March 24, 2014 at 10:34

          You incest???????????????
          Do you even incest bro??

          Reply

          • Mossel

            March 24, 2014 at 10:36

            lol!
            I might not incest, but other people do!

          • Umar Praise The Golden Sun

            March 24, 2014 at 10:37

            That will forever go down as the funniest typo ever

          • Mossel

            March 24, 2014 at 10:43

            Oh, but it wasn’t a typo…hehe. It was wordplay on me insisting that you watch GoT and the fact that there is incest in the series. xD

          • Umar Praise The Golden Sun

            March 24, 2014 at 10:45

            LOL AAAAAAHHHHH I get it now, all that went through my mind was….well you get the pic lol

          • TiMsTeR1033

            March 24, 2014 at 10:45

            rather interesting how the incest is such a huge factor to the story.

        • Hammersteyn

          March 24, 2014 at 10:42

          Family love indeed

          Reply

          • Umar Praise The Golden Sun

            March 24, 2014 at 10:42

            Keep your friends close, and your family closer

          • Hammersteyn

            March 24, 2014 at 11:21

            I thought that was enemies? No wait, that’s the same thing in my case.

      • Umar Praise The Golden Sun

        March 24, 2014 at 10:37

        What a weird combinations content type lol …. So I guess this a PG 13 show?

        Reply

        • Hammersteyn

          March 24, 2014 at 10:41

          Not even close. Especially the first season

          Reply

          • TiMsTeR1033

            March 24, 2014 at 10:44

            more like 18 snlv

    • Her Highness the Hipster

      March 24, 2014 at 10:33

      I read the books many years ago and enjoyed them, although it seemed there was no clear plan to wrap up the series. haven’t watched the TV show – i’m picky about my porn 😛

      Reply

      • Umar Praise The Golden Sun

        March 24, 2014 at 10:35

        Roflol!! Gonna give it a whizz…I like porn with a back story

        Reply

        • TiMsTeR1033

          March 24, 2014 at 10:38

          I just started GOT nearly done with Se1, starts out really slow in my opinion but pays off, as things getting very interesting now. Yes at first there are alot of scenes that make you think “is this nudity really needed” but they fit in with times, but there is one scene in season 1 in brothel still makes no sense why they needed to put it in. Otherwise Awesome series.

          Reply

          • Umar Praise The Golden Sun

            March 24, 2014 at 10:39

            A hardon makes any show better 🙂 will give it a go, I’m not fond of shows that don’t GRIP you from the get go

          • TiMsTeR1033

            March 24, 2014 at 10:41

            The first episode will grip you,but a few episodes as I felt little drawn out but if you do watch it, persist through them as they build up to a much better story. I am about to watch D5 on GOT se1 as I rent them (yes I am old school that way)

          • Umar Praise The Golden Sun

            March 24, 2014 at 10:41

            LOL, cool bro, shot will def give it a go

          • TiMsTeR1033

            March 24, 2014 at 10:42

            oh and if you watching with the mrs, warn her first hand that this show includes, nudity, sex and a dwarf lol

          • Unavengedavo(aka. Bilbo)

            March 24, 2014 at 10:45

            “nudity, sex and a dwarf”… So pretty much the average Friday night then? O_o

          • TiMsTeR1033

            March 24, 2014 at 10:46

            For some people that’s just the start of a Friday night.

          • Mossel

            March 24, 2014 at 10:45

            Oh yeah, that brothel scene wasn’t in the book. Actually almost all the sex scenes aren’t. Or they are there but not described in detail.

          • TiMsTeR1033

            March 24, 2014 at 10:50

            guess they use the sex as a way to get more fans lol.

      • Mossel

        March 24, 2014 at 10:38

        First season and book one is spot on. I didn’t read the other books, so can’t comment on them.

        Reply

        • Weanerdog

          March 24, 2014 at 14:46

          Agreed the first one is pretty well done, have not watched any further and the last book was a little contrived/slow.

          Reply

      • Alien Emperor Trevor

        March 24, 2014 at 10:43

        I haven’t read the books because he’s old & takes his time to write them. It’s much worse reading an incomplete series of books compared to a TV series.

        Reply

      • Robert Hart

        March 24, 2014 at 11:10

        Pretty much have to wait 5 years between books. Good story though and excellent story teller.

        Reply

  4. Gerhard Davids

    March 24, 2014 at 10:36

    This is some pretty cool news.
    Can’t wait to see what they come up with.

    Reply

  5. Weanerdog

    March 24, 2014 at 14:50

    So I was thinking of dabbling in a MOBA, is there a local LOL server and if not which one is best to hook up to. Also is the game linked to a server like WOT or can you move around like loadout?

    Reply

    • Samildanach

      March 24, 2014 at 15:07

      No local LoL server sadly but because of a HUGE player base you will wait only a few seconds before getting a match, most LoL players play on on the EU West server. Have a look at the LoL in SA’s community facebook page – https://www.facebook.com/groups/159748367414882/

      Reply

      • Weanerdog

        March 24, 2014 at 16:58

        Hi thanks for the info.

        Reply

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