Over the last couple of weeks people have become increasingly vocal about the lack of Blu-Ray on the Xbox 360 and now Microsoft have decided to fight back.
Xbox’s UK boss, Stephen McGill, has come out and stated that Bly-Ray will be passed by before it can make any degree of impact and that people are now agreeing that Microsoft did the right thing by keeping the price low by not bundling the Xbox with a Blu-Ray player.
His damning comment in full is
â€œI think people now recognise what a smart decision it was to keep the pricing low, and actually Blu-ray is going to be passed by as a format. People have moved through from DVDs to digital downloads and digital streaming, so we offer full HD 1080p Blu-ray quality streaming instantly, no download, no delay. So, who needs Blu-rayâ€
I hate to break it to Stephen but I can’t stream 1080p inhouse never mind over my dodgy ADSL connection so the era of digital streaming may not have arrived worldwide yet.
As for whether or not the world needs Blu-Ray, well I predicted back in 2008 that Blu-Ray will only really become mainstream by the end of 2010 and it looks like I may have been wrong about that. My local video stores Blu-Ray section has infact shrunk over the last year and I still know very few people indeed with a Blu-Ray player.
My feeling is that the mainstream doesn’t really care that much about HD movies right now and Blu-Ray or streaming will only become a mainstream technology when HD becomes the norm on TV.
So what do you think, is Blu-Ray here to stay and is Stephen just chewing on sour grapes?
*You may be wondering about the header image, well I have no idea what Stephen looks like and a Google Image search returned all those people, so he’s one of them, maybe.
Last Updated: September 23, 2010