Microsoft isn't using the Kinect for advertising…yet

2 min read

I see you there

A new rumour popped up last week that Microsoft were planning on using the Kinect to record your face and emotions and then upload this data to the cloud, they would then match the advertising you see to the mood you currently are in.

They could then go even further and store the trends of the moods leaving many a married man worried about what sort of advertising may begin to be shown to his wife. While it may be effective to advertise divorce lawyers and knives at certain periods it really wouldn’t be in the best interest of humanity.

However Microsoft has come out and denied that they are planning anything of the sort. A Microsoft marketing executive, Albert Penello, has stated via neogaf

"What I think you’re asking about is… how some of the new Xbox One Kinect features *could* be used in advertising – since we can see expressions, engagement, etc. and how that might be used to target advertising. This is the point that seems to draw some controversy.

"First – nobody is working on that. We have a lot more interesting and pressing things to dedicate time towards. It was an interview done speculatively, and I’m not aware of any active work in this space.

"Second – if something like that ever happened, you can be sure it wouldn’t happen without the user having control over it. Period."

Honestly that statement makes me more inclined to believe it will be happening in the near future and to be totally honest I think it is a great idea. If it knew I was behind the console and showed me ads that honestly interested me instead of things that would interest my wife I’d be happy with that.

I don’t really care that they have a trend of my emotions when playing Xbox One somewhere, but maybe I’m missing the risk here?

Pending Patent

Last Updated: October 7, 2013

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