Home Gaming Microsoft smashes its expectations-sells over 8 million Kinects in 60 days

Microsoft smashes its expectations-sells over 8 million Kinects in 60 days

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Remember back when everyone was snorting at Microsoft’s predicted Kinect sales of 3 million? Then when they revised that to 5 million people started to think the Xbox bosses were on crack or something.

Well the official financial results are now out and Microsoft is announcing that is actually sold over 8 million Kinect devices in it’s first 60 days on the market. That’s a staggering success that I expect to continue long into the next 2 years.

The success of Kinect also pushed the standard Xbox 360 sales up to 6.3 million for the holiday season.

In other news the Xbox department itself turned in a $679 million profit on revenues of $3.6 billion, or in other words the Xbox isn’t going anywhere anytime soon.

You can say what you like about Kinect and how it is only succeeding thanks to that $500 million marketing budget but it seems to have been money well spent with the entire budget recouped in just one quarter.

Source: VG247

Last Updated: January 28, 2011

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