Peter Molyneux, founder of 22Cans and former Microsoft employee, says the press conferences by Microsoft and Sony were very unprofessional. This father of gaming compared it to two frat houses engaging in a weird tit for tat. As he points out, E3 becomes all about the show and companies forget about consumers.
As Molyneux explains to gamesindustry, as a consumer, Sony and Microsoft look like they don’t have clear strategies of their own – they are defining each other’s strategy. When it comes to the always online requirements, he explains the Microsoft is coming at this in the wrong way
As a consumer, just show me why I should be always online and I’ll be happy with it. At the moment, it just means game sale authentication. I don’t want that. But if there’s some way you can give a huge benefit for the consumer, and make the message super clear, [it would be accepted].
In the end, it comes down to explaining to consumers why it’s worth investing that money into one console or another, and their respective games. I’ve already made my choice, but not everyone has – some people will be convinced by DRM policy, others by exclusive games and controller design. We just need to know what the story actually is, in order to make an informed decision.
Molyneux goes on Microsoft’s approach
The whole design of the consoles is about pleasing existing gamers, and actually what Microsoft did was they went from the first press conference and they kind of lost their nerve a bit, and they said, ‘Oh crikey, we better just nail the core consumers.’ I don’t know whether that vision of how to interact with our audience is the right vision, to say we’re all about core, that’s who our audience is, we know how many Call of Dutys we’re going to sell
Although, I must also say that Molyneux seems to be going a bit zen at points. I wonder what sort of game play we can expect from him when he says
We’re not truly exciting our audience. We’re not realizing that there are many more gamers out there that love relaxation based gaming. This show is all about adrenaline based gaming, but there are tens of millions of people that love gaming because they can relax. There’s nothing… there’s not a single title in that show about relaxation based gaming.
I don’t know about you, but part of my relaxation comes from hack and slash, or running around a beautiful, open-world RPG. Maybe I’m strange like that, but I worry about what he would classify as relaxing gaming.
As much fun as the banter has been, what do you think of Sony and Microsoft’s performances at E3? All for show, or actually informative for the consumer?
Last Updated: June 14, 2013