Home Gaming Nintendo still trying to re-market the Wii U

Nintendo still trying to re-market the Wii U

3 min read

One of Nintendo’s greatest errors in marketing the 2012 release of their newest console was neglecting to simply call it the “Wii 2.”

Nintendo’s early ad campaigns focused entirely on the Gamepad peripheral, often avoiding even showing the console itself. And without a name that clearly announced it as the successor to the hugely popular Wii, many consumers around the world were duped into thinking that the Wii U was nothing more than a new controller peripheral for the existing console – not a new console altogether. Even CNN was duped at E3 2012, and were forced to correct their coverage after learning otherwise.

Nintendo acknowledged their marketing issue after their introductory E3 presentation, stating of the Wii U console, “… it’s confusing relative to the Wii.” That was back in June of 2012, but sales over the life of the console have remained dismal. Only 3.91 million units shipped between November 2012 and September 2013 (nearly the entire first year of release), compared to over two million of each of the PlayStation 4 and Xbox One consoles in just a couple of weeks.

As a result, it seems that Nintendo still believes that they have some advertising issues to address. Ten seconds into a new video on Nintendo’s YouTube channel, they finally address the console in a way that they likely should have over a year ago — “Wii U is an entirely new technology, and true successor to Wii” — before moving on to showcase some exclusive games.

Too little too late? Perhaps. It seems that the sales numbers of this console have no hope of reaching the original Wii, as that console sold more than the Xbox 360 and the PlayStation 3 combined in the first half of 2007, and more than 100 million units total as of September 30th, 2013.

The Wii U’s sales numbers are not good, but that doesn’t mean that it isn’t a worthwhile purchase. This year has seen the release of some excellent games that the console was starved for. Super Mario 3D World is appearing on some Game of the Year lists for 2013, and unique experiences like The Wonderful 101 and Pikmin 3 can’t be found anywhere else. Even last year’s underrated ZombiU is still a worthwhile play at bargain bin prices today.

Let’s not forget that some new titles from marquee franchises have yet to hit the console. In 2014, we’re expected to see Mario Kart 8 and a new Super Smash Bros. game hit the Wii U, which are guaranteed to help move some units. We also have yet to see official announcements of new core entries in the Zelda and Metroid franchises, games I’m particularly excited to play with a proper dual-stick control scheme after being forced to utilize Wiimote motion controls for the life of the original Wii console.


Seeing the Wii U struggle mightily to sell has even caused some of the games journalism community to cry: “Dreamcast.” With sure-selling franchises still in Nintendo’s back pocket, we shouldn’t be too quick to proclaim the Wii U as the next Dreamcast – Sega’s excellent console that fell prey to the PlayStation 2, effectively resulting in Sega’s demise as a player in the video game console space. Let’s not forget that Nintendo’s 3DS line still dominates the handheld console space, having shipped nearly 35 million units in less than three years thus far. So, regardless of the Wii U’s struggles, Nintendo is still raking in the dough – they’re simply not facing the same kind of predicament that Sega was.

Regardless, this new video from Nintendo seems to be a clear admission that they still feel the need to clarify exactly what the Wii U is a year after its initial release. And with the massive successes of the PlayStation 4 and Xbox One consoles so early in their life cycles, the Wii U might just be left in the dust in this console generation. Still, as an early adopter myself, I’m not experiencing buyer’s remorse just yet. I’m not about to buy the Wii U version of any cross-platform third-party games (save for the excellent Wii U version of Rayman Legends), but there are enough quality exclusives to satisfy, and yet more right around the corner.

Last Updated: December 27, 2013


  1. UltimateNinjaPandaDudeGuy

    December 27, 2013 at 09:29

    Awesome console… Needs Mario Kart WiiU and Smash Bros WiiU ASAP though


  2. Unavengedavo(aka. MadeYouLook)

    December 27, 2013 at 09:42

    Well with all the consoles coming out, I think now is the time to market it properly. They just need to make a point of it that it is a new console and not just a controller.


  3. Gustav Minnie

    December 27, 2013 at 10:38

    Donkey Kong Country Tropical Freeze might just change my mind to go and buy a Wii U.


  4. Aussious

    December 27, 2013 at 13:15

    I am ashamed to say I have not owned a Nintendo home console since 8- bit days, but its also Nintendo’s fault in that their console are always to niche especially for our local market hence very little support.


    • Lophs

      December 27, 2013 at 23:02

      The NES, SNES were anything but niche getting all the games b/c they dominated their rivals so completely, but after that yeah Nintendo consoles grew more and more niche, less third party games and variety and more of just a platform to publish 1st and 2nd party games…


      • Aussious

        December 28, 2013 at 05:09

        N64 is prime example


  5. ChronoX5

    December 27, 2013 at 23:44

    And this author still cant write properly after years……..why do we let these articles go through?


  6. Hammersteyn

    December 30, 2013 at 16:27

    Why doesn’t have the WIIU have any decent Pokemon games? Are they afraid it will impact the sales of the DS?


  7. Bruce

    January 3, 2014 at 08:30

    @Bruce Nintendo is magnificent brand in gaming industry. And, I really like to play games with my Nintendo. Super Mario bash is great one from Nintendo.


  8. agen betting

    February 12, 2016 at 09:09

    One More Thing. I Believe That There Are Lots Of Travel Insurance Web Pages Of Respected Companies Than Enable You To Enter Your Trip Details And Acquire You The Estimates. You Can Also Purchase The Particular International Travel Insurance Policy On The Web By Using The Credit Card. All You Need To Do Should Be To Enter The Travel Information And You Can See The Plans Side-by-side. Just Find The Program That Suits Your Financial Budget And Needs And Use Your Credit Card To Buy Them. Travel Insurance On The Web Is A Good Way To Do Investigation For A Respected Company To Get International Holiday Insurance. Thanks For Expressing Your Ideas. agen betting terpercaya


Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

The Nintendo Switch Version 12.0.3 was released and then retracted after just a few hours

The update was only available for a few hours before Nintendo pulled it all back, offering…