Home Gaming Nintendo’s going to stick to what it does best

Nintendo’s going to stick to what it does best

2 min read

Heya Marty..mebbe we finda warp-pa pipe back to da future!

In the wake of some pretty poorly financial results, Nintendo has pledged to leverage its strengths. I’m not convinced that’s really the best plan of action for the company. Nintendo has increasingly been drowning in its own deep history, and is under threat of stagnating to the point of inconsequence. Nintendo’s plan for the future seems to be sticking to it’s cores though; it’s existing IP and family-friendly entertainment.

Nintendo has published its financial report for the fiscal year ended March 31, 2014 – and everything, even the 3DS is below expectations. The company has sold 6.17 million Wii U consoles and 43 million 3DS systems to-date. Overall, the firm has seen a 10% year-on-year decline in revenue, with losses of ¥23.2 billion / $228.6 million.

The company has since issued a statement on how it plans to “leverage its strengths.“

“In the belief that the true value of entertainment lies in individuality, Nintendo continues to provide unique products and services by positioning as its core management strategy the dedicated video game platform business of hardware and software integration, in which Nintendo can best leverage its strengths.

“In addition, by introducing Nintendo Network IDs and taking advantage of smart devices, for example, Nintendo strives to strengthen its efforts to build a long-term relationship with its consumers and expand the market of its own platforms.”

“Moreover,” it continued, “by redefining entertainment as something that improves people’s QOL (Quality of Life) in enjoyable ways, Nintendo aims to deploy a new platform business that improves people’s QOL in enjoyable ways in a new field that is different from that of dedicated video game systems. The first theme will be health, and Nintendo plans to capitalize on being an entertainment company in devising a unique approach of its own.

“In addition, Nintendo strives to utilize its abundance of character IP more actively, providing its IP with more exposure in places other than video games, while achieving a certain level of profit from its licensing business at the same time.

“With its mission to pleasantly surprise consumers and put smiles on the faces of everyone it touches, Nintendo will continue to offer new and unique propositions and contribute to the development of the home entertainment industry.”

So it’s going to stick to using its already established IP, and focus on “quality of life” stuff like Fitness products. It’s something that worked for the company with the Wii – but the casual gaming bubble has very nearly burst. Nintendo very desperately need to move with the times, and modernise a little. Nintendo’s sticking to what it does best – but what it does best isn’t good enough anymore.

Last Updated: May 8, 2014


  1. Admiral Chief in Space

    May 8, 2014 at 13:31

    And by that, do they mean continue to not perform well?
    (tried to use non bad words here)


  2. Alien Emperor Trevor

    May 8, 2014 at 13:36

    Disappoint millions of fans?

    I’ll go read the article now.


    • Rincethis

      May 8, 2014 at 13:49



    • Jedi JJ

      May 8, 2014 at 14:09

      They didn’t disappoint the primary school kids.


  3. Umar Returns

    May 8, 2014 at 13:37

    What really REALLY irks me are the Nintendo Fanboys justifying what Nintendo is doing…It’s like they’re blind to see how horrible they’re the running the company. Praising Nintendo for their ‘brilliant’ E3 plan. Are you shitting me?? They need a proper press conference more than anyone. Call them sell outs but they need coverage. “Oh but Nintendo pushes out quality games they don’t need to be like every other company” Oh sod off you hipster piece of scum….Such people don’t help to uplift Nintendo, whats the point of great games when no one cares about the system they’re on…Sick of this delusional bullcrap….I LOVE my WiiU, but I won’t turn a blind eye


    • Rincethis

      May 8, 2014 at 13:41

      It’s almost as bad as those fanboys who defend FFXIIXIXIIXI1/2, wouldn’t ya say?! *RUNS


      • Umar Returns

        May 8, 2014 at 13:42

        They’re great games. And I always state, Final Fantasy 13-2 is a piece of turd


        • Rincethis

          May 8, 2014 at 13:42

          😉 Just teasing! NOT!


          • Umar Returns

            May 8, 2014 at 13:43

            Take your pink hair and stick it……..up…….on yo head, you Lightning fanboy you

  4. Hammersteyn

    May 8, 2014 at 13:38

    They should make a game where Mario is a Pokemon trainer.


  5. Rincethis

    May 8, 2014 at 13:39

    “, Nintendo strives to strengthen its efforts to build a long-term relationship with its consumers” JUST NOT OUR GAY CONSUMERS *FIXED


  6. Alien Emperor Trevor

    May 8, 2014 at 13:50

    Paragraph 1 – so you’re going to grow your business by keeping your stale ideas proprietary – while that makes you unique & individual, it doesn’t make you interesting or grow your business.

    Paragraph 2 – so you’re going to expand to mobile phones? which would then compete with your handhelds, thus growing the business?

    Paragraph 3 – make more wii sports games – people like those.

    Paragraph 4 – nobody wants to see another mario movie.

    Paragraph 5 – “home entertainment industry” oh dear


  7. Viking Of Science

    May 8, 2014 at 13:54

    Nintendo HAS to step out of the console race, That is, Stop trying to compete with Sony and MS….It’s an Arms race they can’t win, and People Seem to forget that even With The Wii, Even though there was 3rd Party Support, The 3rd Party Games Didn’t bloody sell.
    Case in Point: The Top 15 Sellers on the Wii, were first party games, And Each of them sold in Excess of 5 Million units, Just adding up the top 10, that’s a staggering 281.14 MILLION games sold.

    The Top performing #rd party game was Just Dance 2 with 5 Million Copies Sold…

    The WiiU is a fantastic NINTENDO console, And The Big N is a Nostalgia Factory. Yes, their set top box won’t sell a “billion freakin units” But Downsizing, focusing on the core of the business, Is in business terms a sound way to right the course.


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