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Piracy Tolerance Could Give Your Company an Upper Hand

2 min read


Let me start this off by stating that I DON’T support piracy in any way, all my games, software and music are bought legitimately and it is going to stay that way. I don’t think there is any justification for piracy nor do I think that it is good for any of the industries affected by it. This is just something that I have been thinking about for the past week and I want to know what other people’s views are.

Piracy is most likely going to be with us for as long there is something to pirate. While, in a perfect world, companies would choose to not have any piracy, I can’t help but think that accepting that it is happening could be to there advantage.

As an owner, you would want to harness every possible option available to you in order to take your company forward successfully. If piracy just happens to be one of those areas then why not take advantage.

Take Konami for instance, by looking at which genres are downloaded the most in each country they would be able to pinpoint exactly where their target market for a certain game lies and would then be able to ship their games more efficiently.

What about a software company who is trying to break into a new region, flood the area with pirated copies and build a fan base, then when you release your product in that region you already have people who know about the product and will buy it legitimately. Admittedly, it is a very under-handed tactic but it is an option nonetheless.

Game developers would be able see who the popular artists are at that moment in time and use their songs in their games to create a more polished game. A good song in the menu of the game can change how you look at the entire game.

What if Sony looked at which movies are pirated the most in an area and then made them available on PSN? They would stand to gain from it even though, if asked, they would state definitively that they are against piracy.

I’m sure that if companies had a choice that they would choose to not have any piracy but I can also see how they can use it to their advantage while it is around. This is the real world and in the real world piracy is here to stay, using it could just you a benefit over your competitor.

Last Updated: September 20, 2008

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