Polaroid Entering Video Game Business?

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In what has to be one of the most unexpected bits of news this week, Polaroid, the company famous for their instant cameras and to a lesser degree sunglasses and lenses will be entering the video games market.

Beginning next month, Polaroid will begin shipping a large range of video games accessories across all platforms.

So that’s a thing that’s happened, apparently. Polaroid will release a series of accessories, including Wii sensor bars, sports packs, Xbox 360 battery packs and microphones, and 3rd party PS3 controllers.

If you think that’s it’s a completely left of centre thing for the company to be doing, it kinda is – but realise that this is the same company that’s appointed Lady Gaga as its creative director, and made her the (poker) face of the company.

Source : MCVUK

Last Updated: April 28, 2010

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