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Polaroid Entering Video Game Business?

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In what has to be one of the most unexpected bits of news this week, Polaroid, the company famous for their instant cameras and to a lesser degree sunglasses and lenses will be entering the video games market.

Beginning next month, Polaroid will begin shipping a large range of video games accessories across all platforms.

So that’s a thing that’s happened, apparently. Polaroid will release a series of accessories, including Wii sensor bars, sports packs, Xbox 360 battery packs and microphones, and 3rd party PS3 controllers.

If you think that’s it’s a completely left of centre thing for the company to be doing, it kinda is – but realise that this is the same company that’s appointed Lady Gaga as its creative director, and made her the (poker) face of the company.

Source : MCVUK

Last Updated: April 28, 2010


  1. lily

    May 20, 2010 at 06:25

    Dear Sir or Madam ,
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  2. moving emoticons

    June 3, 2010 at 10:45

    I love Lady Gaga. Contrary to most products called artists out there Gaga really has talant. Her shows and costumes are all top notch. Hope i can see her live again soon
    Love Jenn


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