Red Dead Redemption is a “permanent franchise”

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There’s a ton of sequels that I’d love to see made. Metal Gear Rising 2, Street Fighter 5 and Project Gotham Racing 5 are a few such examples. But I’d dig to slap leather again and ride west into the sunset in another Red Dead Redemption. And according to one head cheese at Take Two, that sequel might still be coming. Pard’ner.

“The risk of just [releasing more games] is that you end up just bulking up your release schedule and that isn’t really what consumers want. Consumers want better, not more,” Take-Two CEO Strauss Zelnick said at the Cowen and Company Analyst conference (via GameSpot) .

So our selective approach, which we’ve taken since ’07 I think has paid off. Now, we have gotten more by taking that approach; we’ve launched one new successful franchise every year and I would like to keep doing that particularly because I talk about permanent franchises, but not everything is going to be a permanent franchise. Some of our great franchises eventually will lose their luster and some will hopefully be permanent.

So what’s a “permanent franchise” for Take Two then? According to Zelnick, that title can be applied to Grand Theft Auto, Borderlands and yep – Red Dead Redemption.

“I pretty much know the ones that I can assure you are permanent,” Zelnick continued.

It’s obvious that GTA is a permanent franchise as long as we keep delivering this incredible quality; it seems quite obvious that Red Dead is a permanent franchise, again with the same caveat, or Borderlands, for example, and NBA and others.

It’s been a good couple of years since players last saddled up and rode west. The game was a massive success for Take Two and Rockstar Games, with fans clamouring for more while PC games had to make do with their imaginations instead.

Read  Take-Two Boss Strauss Zelnick on cross-platform play: “You have to pay attention to what the consumer wants."

Still, something is coming from Rockstar in 2015. And I don’t think anyone here would not want to head back into that wild frontier.

Last Updated: May 30, 2014

Darryn Bonthuys

Something wrong gentlemen? You come here prepared to read the words of a madman, and instead found a lunatic obsessed with comics, Batman and Raul Julia's M Bison performance in the 1994 Street Fighter movie? Fine! Keep your bio! In fact, now might be a good time to pray to it!

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