One of the strangest memories I have of the gaming industry is the way Sony went about trying to market and advertise the PlayStation 3 in the beginning of that console’s life cycle.
Sony has always had a bit of a weird way with marketing but the early days of the PS3 were truly bizarre starting with this video of a baby doll which makes weird noises and then apparently gets possessed by the devil incarnate?
The weird floating objects in the room campaign (I presume that was its official title) wasn’t met with much enthusiasm and yet they continued it in America anyway. However Europe were watching this from across the pond and could see it wouldn’t appeal to their target market so they decided to come up with what has to be a contender for worst marketing campaign ever conceived.
This is Living…. and living is apparently boring, banal and stupid.
Thankfully whoever came up with that campaign was put out of our misery and Sony continued testing the markets until coming up with the Kevin Butler campaign which was absolutely brilliant and I still feel is one of the main reasons the PS3 was able to save itself in the last generation.
But anyway I’m getting a little side tracked here aren’t I? Sony have been trying hard for the past few years to get consumers to actually buy PS Vita’s with very little success. And now Sony’s trying a brand new, never-before-used, wholly original marketing tactic: sex.
Okay I hear you saying that sex isn’t a new tactic, well instead of making the PS Vita appear to be sexy, or implying that it will get you laid Sony has decided to market the fact that playing with the PS Vita is like masturbation and you shouldn’t be ashamed of it. I’m not 100% sure if they are saying it’s not shameful to own a PS Vita or to masturbate with a PS Vita… and apparently Sony weren’t either as the video has since been removed from YouTube but not before the Internet proliferated it.
So here it is for your awkward viewing entertainment.
And here’s a vid.me link for those who can’t YouTube from the office
Last Updated: November 25, 2014
Hammersteyn
November 25, 2014 at 08:33
Bwahahaha Suddenly this video makes a ton more sense
Skyblue
November 25, 2014 at 08:53
LOL!
Darren Peach
November 25, 2014 at 08:56
Brilliant.
Ross Woofels Mason
November 25, 2014 at 12:42
This just made me day, “Dirty wee bastard” hahaha.
Captain JJ the fair
November 25, 2014 at 08:33
Win for vid.me. Thanks Gavin.
I always preferred these ads that really just wanted to make you play the games. As little as I like EA, they had a pretty damn sweet ad a while back showing off NFS, Titanfall and all those games. Those are the type of ads that really grabs my attention and that are memorable.
I'm really feeling it! (Umar)
November 25, 2014 at 08:34
Wait……..WHO THE F*** MASTURBATES IN THE F**KING GARDEN?!
Captain JJ the fair
November 25, 2014 at 08:35
So your garden is only for peeing then? ;P
I'm really feeling it! (Umar)
November 25, 2014 at 08:36
WHO PEES IN THE GARDEN??!!! LOL……….
Captain JJ the fair
November 25, 2014 at 08:37
I know. My dog would not be happy.
RinceThis
November 25, 2014 at 08:56
FREEDOM!
Alien Emperor Trevor
November 25, 2014 at 08:57
WEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE!
ToshZA
November 25, 2014 at 08:57
I bet you look like this when you pee:
http://img.thesun.co.uk/aidemitlum/archive/01469/07_05_2003—03_43_1469497a.jpg
RinceThis
November 25, 2014 at 09:09
Only after a long night of… Gaming 0-O
Sir GIF Sexy
November 25, 2014 at 08:39
Who the hell doesn’t? The sun on your face. The birds chirping in rhythm. The wind blowing through your… hair. It’s a beautiful experience, man… Or so, uhm, so I heard. From my friend… Bob.
I'm really feeling it! (Umar)
November 25, 2014 at 08:46
You….I mean,Bob is a wise man
Darren Peach
November 25, 2014 at 08:44
That second one was seriously weird. Like trying to watch a charcture of a David Lynch film and walking away thinking Sony considers gamers as a strange bunch took to much Acid in their youth…Which is not to far from the truth.
RinceThis
November 25, 2014 at 08:47
Shame. All they are trying to do is appeal to the Japanese market, she should have wiggled about more…
Alien Emperor Trevor
November 25, 2014 at 08:56
And had pink hair. And tentacles. I haven’t watched the video though, so maybe that happens later.
Darren Peach
November 25, 2014 at 08:49
”With a stick”
Jonah Cash
November 25, 2014 at 08:50
Nobody can go all day long!!!! It’s a myth I tell you!! A MYTH!!!!
I'm really feeling it! (Umar)
November 25, 2014 at 08:53
Please…My middle name is ALL DAY
Jonah Cash
November 25, 2014 at 08:53
I’m really ALL DAY feeling it! (Umar)…. Holy shit your parents must have been bored!!!
I'm really feeling it! (Umar)
November 25, 2014 at 08:58
They had high hopes for me okay 😛
Rock789
November 25, 2014 at 08:52
o_O
Jonah Cash
November 25, 2014 at 08:52
Never saw the Kevin Butler adds!! They are brilliant!!!
FoxOneZA
November 25, 2014 at 09:42
Where have you been? That dude single handily resurrected the PS3 like Suarez to Liverpool! 😛
Alien Emperor Trevor
November 25, 2014 at 09:48
“single handedly” hur hur!
Jonah Cash
November 25, 2014 at 10:29
No need to bring Loserpoop into the conversation…. The less I have to say about my team the better for all!! I don’t know, I only got a PS3 in 2010 when it was on special!! Played my Xbox 360 for 6 years before I got the PS3… Don’t think I will hold out that long before I get the X1 though!!
Skyblue
November 25, 2014 at 08:56
Still my fav add for PS4.
Guest
November 25, 2014 at 09:03
Kevin Butler is the man, even made fun of their early arrogance and horrible campaigns
Kensei Seraph No DA:I spoilers
November 25, 2014 at 09:05
Just a reminder to all the people playing or interested in playing Dragon Age: Inquisition, go do the quest not for the Red Lyrium weapons.
More details here: http://www.lazygamer.net/general-news/psa-dont-sell-all-valuables-in-dragon-age-inquisition/#comment-1710314103
Alien Emperor Trevor
November 25, 2014 at 10:45
You might want to change your nick. Mr No Spoilers.
Elizabeth harville
November 25, 2014 at 09:14
Never saw the Kevin Butler is http://goo.gl/4g2Ozg
Brady miaau
November 25, 2014 at 09:56
Ok, ok, So Vita is for married men then?
🙂