By now you are all aware of the price drops that are coming or have already arrived for the Xbox 360 and PS3.
This current generation has a been a fight for second place between Sony and Microsoft as Nintendo have been happily leading the way in terms of sales for the entire time, selling mountains of Wii’s to families around the world.
With Sony and Microsoft prices coming down, you would expect Nintendo to worry, if only a little. That however, does not seem to be the case.
Nintendo have made it quite clear that they are still very happy with their console and pretty much see no threat from Microsoft or Sony. One would think that with the announced arrival of Project Natal from Microsoft that they may at least be planning a strategy for when it hits shelves.
For now though, Nintendo believe that they are delivering a great product to their target market and to be honest, I have to say that they are probably right. Nintendo is targeting the family market and in terms of having a system that is simple and can be played by just about anyone, they still have everything working in their favor.
Nintendo’s head of Blah-Blah had the following to say:
“Our focus has always been on creating fun and engaging game-play experiences,”.
“Because of that focus, Wii has been the best-selling video game system in the United States for two years and counting. It offers the most fun and the best value for consumers. Wii can be played by every member of the family the moment it comes out of the box.
It’s the only console that offers the option of precision motion controls right now, with the Wii MotionPlus accessory. And Nintendo systems are the only place you can play new and classic Nintendo franchises.
Wii games that will be on people’s lists through the holidays include Wii Sports Resort, Metroid Prime: Trilogy, Wii Fit Plus and New Super Mario Bros. Wii.”
“Nintendo offers something for everyone.”
Not phased at all it seems.
Last Updated: July 1, 2009